Unique original mobile video content from Eurosport, Home of the Olympic Games in Europe, to reach millions of Snapchatters across Continent
Discovery and Eurosport will be the home for marketers and other partners to reach younger and more engaged fans through the power of Olympic Games storytelling across all screens
MIPCOM – France – Discovery Communications’ Eurosport and Snap, Inc. today reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters across Europe* exciting Olympic Games action through several types of professionally curated content on Snap’s Discover platform.
This partnership marks the first time that Snap has committed to a European, multi-language deal for covering the Olympics, offering unique opportunities for more brands to engage a younger generation of fans through a fresh, mobile-first look at the Games. This will include behind-the-scenes action from exciting Olympic events such as snowboarding, downhill and freestyle skiing and ice hockey — as well as relevant content from the athletes and influencers that fans want to connect with.
This first-of-its kind European multifaceted partnership will feature both daily Our Stories — which are curated stories featuring Snaps submitted by Snapchatters — and Publisher Stories — which are magazine-like Stories produced by media publishers — curated by Eurosport dedicated to the Olympic Winter Games. The original content accessible through Our Stories will be Olympic Games Snaps created by a dedicated team of editors at Snapchat, combined with Eurosport’s premium Olympic Games footage — which will capture every minute of the Games action on its fast-growing streaming service, Eurosport Player.
Capturing the experience and excitement of the world’s biggest sport event, the new Eurosport Publisher Stories will bring Snapchatters into the action, enabling them to create, curate and share through the platform with an immersive content experience, featuring full-screen graphics, text overlays, animation, and sound. Discovery’s Ad Sales teams across Europe will be able to offer brands the opportunity to reach wider, younger and more digitally minded communities through Snap Ad packages.
“We are thrilled to bring the excitement and passion of the Olympic Games directly to Snap’s dynamic and engaged younger audience, allowing Discovery to deliver on its promise to bring the Games to more people across more screens in Europe than ever before” said Michael Lang, President, International Development & Digital for Discovery International. “This partnership delivers original content, through Discovery’s unparalleled and innovative storytelling of the Olympic Games, to one of the most powerful and influential social media platforms in the world.”
“Snapchat gives sports fans an unparalleled way to experience the Olympic Games and engage with their favorite athletes and teams. Discovery has already been a great collaborator for us, reimagining their iconic Shark Week franchise into a Show for Snapchat,” said Ben Schwerin, Vice President of Partnerships for Snap Inc. “We’re thrilled to be expanding our partnership to give Snapchatters across Europe the best Olympic Games experience possible.”
Jonathan Davies, Managing Director, International Advertising Partnerships for Discovery & Eurosport, said: “We couldn’t be more excited to be the “The Home of the Olympics” on Snapchat in Europe, and to give our Olympics sponsors and advertising partners exclusive access to the audiences and conversations that only Snapchat can deliver during one of 2018’s most high-profile sporting events.”
On average, 57 million people use Snapchat daily in Europe, and 25% of smartphone users in the UK now use Snapchat every day. Snapchat’s community is highly engaged, with daily active users around the world visiting Snapchat more than 20 times each day, creating over 3 billion Snaps daily with its cameras. On average, Snapchatters globally spend an average of over 30 minutes on the app daily, and Snapchatters under 25 spend an average of 40 minutes a day on the platform.
The two companies announced a partnership earlier this year in the U.S which involves Discovery producing mobile-first Shows for Snapchat’s Discover platform. The premiere of their first collaboration, “Shark Week on Snapchat,” launched in July. Over the course of the Show’s week-long run, over 17 million viewers watched the Show.
Discovery Communications is the exclusive TV and multimedia rights holder for 50 countries and territories in Europe for the Olympic Games from 2018-2024. In addition, over the last year Discovery has accelerated its International digital activity significantly from its BAMTech Europe JV, double digit subscriber growth in its Eurosport Player streaming service, to the new OTT JV with ProSieben and the launch of Discovery and Eurosport channels with Amazon in the UK and Germany.
*Excluding France for 2018.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before – bringing fans closer to their local heroes through year-long storytelling. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 and Eurosportnews – reach 236 million cumulative subscribers across 94 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 14.5m unique users per month. In addition, Eurosport Player, the all-access on demand digital pass, is available anytime and on any device in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.