(Silver Spring, Md.) – Discovery Communications has named Christopher McGrath, Senior Vice President, Data &Analytics. McGrath will report to John Honeycutt, Chief Technology Officer, who made today’s announcement.
McGrath will be responsible for Discovery’s global data vision, strategy and execution, with a keen focus on driving innovation and growth opportunities across the company’s portfolio of premium nonfiction, lifestyle, sports and kids content brands. In partnership with senior business leaders across Discovery’s Digital, Sports, Ad Sales, marketing and direct-to-consumer initiatives, McGrath will oversee a global group tasked with exploring, designing and delivering solutions that monetize Discovery’s insights and proprietary data assets in new and innovative ways.
“Discovery is laser-focused on utilizing new technologies to enhance both our longstanding and recent investments and to grow our global direct-to-consumer and digital businesses,” said Honeycutt. “Chris’ expertise and strategic ability to implement solution-oriented technology across our business will allow us to scale and widen our digital footprint for deeper consumer engagement.”
Previously, McGrath served as Senior Vice President, Data Strategy & Consumer Intelligence at Viacom, where he oversaw data strategy, warehousing, governance, data science and analytic functions for the company. Throughout his career, McGrath has held various e-Commerce and analyst roles at Starwood Hotels, Bertelsmann and International Creative Management (ICM).
McGrath holds a Master of Business Administration from Fordham University, Bachelor of Arts from Villanova University, and is a graduate of Harvard Business School’s Cable Executive Management Program.
McGrath will be based in Discovery’s New York office.
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About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.