NEW YORK – Discovery Communications has promoted Jamie McFarland to the role of Vice President, Digital Distribution, effective immediately. McFarland will be responsible for the strategic development and execution of Discovery’s U.S. offerings across all digital platforms, negotiating with SVOD providers, device manufacturers, pay-TV partners, digital MVPDs and wireless carriers for increased distribution of the company’s content and digital services.
“Jamie has been instrumental in many of Discovery’s recent deals with partners like AT&T and Amazon,” said Gabriel Sauerhoff, Senior Vice President, Digital Distribution, Discovery Communications, to whom McFarland will continue to report. “Her extensive background in and knowledge of digital content distribution is critical to securing Discovery’s long-term goal of maximizing digital platform opportunities to secure future growth.”
Previously as Senior Director, Digital Media Distribution at Discovery, McFarland helped launch the company’s portfolio of TVE apps, as well as the first U.S. standalone offering through Amazon’s Channels subscription service.
Before joining Discovery in 2015, McFarland held both Senior Director and Director positions in Digital Content Distribution at Univision, where she managed partnerships and drove engagement for the company’s digital offerings. Prior to that, she served in various roles at NHL, working across League businesses including international, content licensing and NHL Network distribution.
McFarland holds a Juris Doctorate from Fordham Law School and Bachelor of Science from Cornell University. She is based in Discovery’s New York office.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.