Selection of digital content for Eurosport’s platforms during the Olympic Winter Games PyeongChang 2018 to be produced by Wasserman subsidiary Cycle Media
LONDON / NEW YORK CITY – 20th November 2017 – Discovery Communications today announced an original content partnership for the Olympic Winter Games PyeongChang 2018 with leading sports and entertainment agency Wasserman.
As part of the new agreement, Cycle Media, a subsidiary of Wasserman, will create original social sports content that Eurosport will share across its digital platforms during the Games. During PyeongChang 2018, Eurosport’s Snapchat Discover Channels will be powered by Cycle in four key European markets: UK, Germany, Norway and Sweden, as well as producing content for Eurosport social channels by blending original footage and Olympic Games highlights.
This collaboration complements Eurosport’s existing strategy to make PyeongChang 2018 the first fully digital Games for Europe. As well as being the only place to watch every minute, every athlete and every sport, Eurosport will have a dedicated mobile digital studio in PyeongChang, working with some of the biggest digital influencers from across Europe and embedding them into editorial teams during the Games to co-create unique content for social media focused on engaging new and younger audiences.
This new co-operation creates customizable opportunities for brands to associate with the broadcast of one of the world’s greatest events. It also generates unique sponsorship and advertising inventory opportunities across social channels for brand partners wanting to integrate their products and services into the broadcast experience of the Games.
Peter Hutton, CEO Eurosport, said: “As the Home of the Olympics in Europe”, Eurosport is happy to partner with Cycle and Wasserman to help us engage more people on more screens across Europe. Alongside our own creative staff, Cycle’s creative resources will allow us to drive additional levels of engagement and support our objective to make PyeongChang 2018 the first truly digital Games across Europe. This innovative partnership will help amplify the most shareable moments from PyeongChang 2018. It also creates new ways for brands to tap into the magic of the Games with youth communities across multiple markets.”
“Cycle is the perfect content partner for Discovery and Eurosport to harness their brand and optimize this opportunity,” said Casey Wasserman, Chairman & CEO of Wasserman. “It is gratifying when we can foster relationships between well matched clients, and Discovery and Cycle have such an organic connection it is a win-win for all.”
Jonathan Davies, MD, Advertiser Partnerships, Eurosport, said: “This partnership brings together Eurosport’s outstanding Olympic Games content and audiences with Cycle’s cutting-edge creativity in the social space – giving brands the opportunity to produce bespoke content that engages with younger audiences in new and innovative ways.”
Discovery recently announced that it had reached a strategic advertising and content agreement with Snap Inc. that will bring several types of curated content from PyeongChang 2018 to Snap’s Discovery platform in Europe. Content will include behind-the-scenes action from the most popular Olympic Games events such as snowboarding, downhill and freestyle skiing and ice hockey – as well as relevant content from the athletes and influencers.
Cycle creates high-quality editorial video and long-form original shows for the internet, and distributes that content across its digital channels. Eurosport and Cycle’s partnerships teams have hit the road together, using their unrivalled resources in premium digital content production and distribution to offer brands innovative ways to engage with viewers of Eurosport’s Olympics programming on every platform and screen.
*Excludes France 2018-2020. Excludes Russia. Eurosport will be an Official Broadcaster in the UK 2018 and 2020.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates super fans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before – bringing fans closer to their local heroes through year-long storytelling. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 and Eurosport News – reach 236 million cumulative subscribers across 94 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 14.5m unique users per month. In addition, Eurosport Player, the all-access on demand digital pass, is available anytime and on any device in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.
Wasserman is a culture-centric agency, serving the best talent, brands and properties in the world. Founded in 2002 with roots in sports and entertainment, Wasserman has evolved beyond those categories. They are an agency not just of advisors, but creators, developers, influencers and innovators who work across music, art, entertainment, social, tech, content and beyond. Headquartered in Los Angeles, Wasserman also operates in Carlsbad, Dubai, London, Miami, New York, Portland, Raleigh, São Paulo, The Hague and Toronto.
Cycle Media is a media holding company launched in 2017 that houses both Cycle, a media network boasting one of the most engaged audiences on the internet, and Laundry Service, a full-service marketing agency and 2017 Ad Age A-List winner. Cycle Media is a subsidiary of Wasserman and is empowered to operate autonomously with Jason Stein as Chief Executive Officer. Cycle Media delivers the future of media and advertising—a single hub where brands can fulfill all of their digital media needs.