PyeongChang 2018 marks first digital Olympic Games across Europe* reaching both record linear and digital viewership across localized Eurosport services
58% of the population watched on free-to-air and pay-TV in Discovery’s top ten markets, on its own channels, and those of its partner broadcasters – with a record breaking over 90% TV audience share in Sweden and Norway
Discovery and Eurosport’s digital & social platforms reach a record 76 million – more than doubling the average number of users and reaching new and younger audiences
PyeongChang, Monday, February 26, 2018: With the closing of the 2018 Olympic Winter Games, Discovery has delivered on its commitment to engage more people, on more screens than ever before across Europe.
Viewers embraced Discovery’s innovative production of the Olympic Games in record numbers, including the most immersive coverage, every minute live on digital, and the best experts analyzing the action in an Olympic-first – the ‘Eurosport cube’ augmented reality studio – earned Discovery and Eurosport record audiences across platforms.
Approximately 58%** of the population watched on free-to-air and pay-TV in Discovery’s top ten markets across Europe, on its own channels, and those of its partner broadcasters, with a record breaking over 90% TV audience share achieved in Sweden and Norway. And a record breaking 76 million users enjoyed the Games online, on social and through the integrated Eurosport app, which includes free content and premium sport streaming service, the Eurosport Player.
Discovery’s strong start with its inaugural Olympic Games boosts confidence and support for Tokyo 2020, its future Games, and year-round premium live sport coverage on its leading sport brand Eurosport.
David Zaslav, Discovery Communications CEO, said, “Discovery is proud of the consumer response to Eurosport’s coverage of the Olympic Games, brought to life by innovative production, the latest technology and local stories for 48 countries in 22 languages. Much of what we set out to do in PyeongChang, never has been done before, highlighted by delivering every minute of the action in the first-ever digital Games across Europe.”
Zaslav continued, “Our inaugural Olympic Games have surpassed expectations in terms of what we can achieve as a company, most notably with record audiences on free-to-air and pay-TV services, coupled with strong levels of traffic on our integrated Eurosport app, online and through our social channels. We believe these fans have started or deepened their relationship with Eurosport and we are excited to keep them with us for more of the biggest sports moments all year round.”
Viewership and Engagement Reach All-Time High
For the first time, Discovery has captured a comprehensive picture of the reach of the Olympic Winter Games across Europe, aggregating data across all platforms using a new measurement methodology endorsed by the International Olympic Committee. The three metrics, which together capture Total Video, the new ‘TV’, across free-to-air, pay TV, online and social for the company’s own platforms and those of its partners. Whether on tablets, mobile or traditional television screens, consumers are seeking and finding the Olympic Games across more and new platforms.
- 4.5 Billion Video Views – each individual program or video viewed
- 1.7 Billion Hours of Video – every moment of the Games viewed (102,818,493,241 Minutes)
- 386 Million Users – cumulated number of people viewing
- 8.1 Million Engagement – interactions across all of Discovery’s digital and social media properties, incorporating the number of likes, shares and comments on all digital properties and social platforms
Jean-Briac Perrette, Discovery Networks International CEO, said: “Discovery was able to attract more people on more screens than ever before with 150 of the world’s greatest sport stars sharing expert analysis, the ‘Eurosport Cube’ studio providing visually engaging insights, and locally tailored content broadcasting live from PyeongChang and across Europe. We thank all our partners – from the biggest broadcasters in Europe to the big digital and publishing platforms – for joining us on this journey to engage and inspire more people with the incredible stories of human endeavor and achievement that personify the Olympic Games.”
By the Numbers: Discovery’s Inaugural Olympic Games
|48||Markets across Europe|
|22||Languages covered across Europe|
|4000||Hours of Eurosport coverage|
|900||Hours of live action on Eurosport|
|100||Olympic Games events featured on Eurosport|
|150||Eurosport Olympic Games experts|
|17||Eurosport studios in PyeongChang and across Europe|
|70||Simultaneous HD Channel Feeds from PyeongChang to Europe|
|Up to 1000||Social-first short-form video content generated each day|
|20||Digital Influencers across venues in PyeongChang|
|5 million||LEDs in the Eurosport cube studio|
New and Younger Audiences Reached Through Digital and Social Channels
Discovery and its leading sports brand Eurosport delivered a personalized and more compelling viewing experience on digital through its integrated Eurosport App, Eurosport.com and Eurosport Player, the leading sport streaming service across Europe which delivered a personalized product for consumers.
- Digital-first delivery sees record-breaking reach of 76 million to engage new and younger audiences across Discovery’s integrated Eurosport App, Eurosport.com, Eurosport Player and owned and operated social media platforms
- 15 million people used the integrated Eurosport App and Eurosport.com during the course of the Games
- Eurosport Player achieved its best month ever in February, with daily video views up 166% compared to January 2018 and average daily unique viewers up by 147% compared to February 2017
Discovery’s comprehensive and immersive coverage engaged millions of new, younger and digital audiences. Captured across its studios, athlete mixed zones and a mobile digital studio, up to 1,000 social-first short-form videos published each day, brought the Games to life across Facebook, Instagram, Snapchat and Twitter.
Eurosport also partnered with 20 digital influencers with 21 million followers to create a mobile-first take on the Games for younger audiences. The influencers, drawn from seven European markets, travelled to South Korea to share the magic of the Games with millions of fans and followers.
As a standout example of the reach of influencer content travel, a YouTube video from the Korean Englishman challenging Norwegian skiers to try Korean drinks has received over 2.1 million views.
Discovery’s Record Breaking Audience Share Across Europe
Outside of the sports arenas, Discovery has broken several of its own records in terms of audience reach in Europe.
- TVNorge achieved its best share ever on Sunday, Feb 18 achieving an All Day Share of 56.5%
- On Sunday the women’s Cross Country 30 km broke Commercial TV Audience Records with a 93% Share
- Kanal 5 achieved its best ever Commercial Share on Saturday, Feb 17 for Women’s Cross Country Skiing 4x10km of 88%, increasing to 91% amongst Men
- On the same day, the channel secured 87% Audience Share for Women’s Biathlon
- TV5 achieved an audience of 1,02 million for the Men’s Sweden v Finland Ice Hockey on Sunday, Feb 18 which was the channel’s best audience ever and largest audience of the week on all TV. Share of the match was 76.3% (All 25-54).
- Eurosport 1 achieved its highest share in two years with 7% of all viewers during the Men’s Ice Hockey Final on Sunday, Feb 25 in which Germany lost against the Olympic Athletes from Russia 3-4, and sensationally took home the Silver Medal.
- Eurosport achieved an average audience of 1 million and audience share of 7.9% during Men’s Ski Jumping on Saturday, Feb 10
- Across the 17 days, 23.5% (8.4 million) of all individuals in Poland watched the Olympic Winter Games on Eurosport’s channels
- Increased female audience with Eurosport 1’s share of viewing among women having tripled vs February 2017 for the first 11 days of the Olympics (+ 349%)
- Eurosport 1 hit a peak of 1.9% share of women during Lizzy Yarnold’s Gold-Medal Skeleton event on Saturday Feb 17, making Eurosport 1 the number one pay-channel for women at that time
*Eurosport is Home of the Olympics in Europe. Excludes France 2018-2020. Excludes Russia. Eurosport will be an Official Broadcaster in the UK 2018 and 2020.
**TV Audience aged +3 or +4 depending on official data in each market.
- Eurosport’s Commentators are some of the most passionate in the industry – watch a compilation video of the best moments from PyeongChang 2018 HERE and EMBED codes available HERE
- Highlights Video – watch a video showreel of Discovery and Eurosport’s inaugural Olympic Games HERE
- Discovery Highlights – see a summary of Discovery & Eurosport’s highlights from PyeongChang 2018 HERE including facts and figures
- Imagery – Olympic Winter Games official photography available HERE
Michelle_Russo@discovery.com +44 79 9000 2440
Catherine_Frymark@discovery.com +1 240 662 2934
Fiona_McLachlan@discovery.com +33 6 50 35 96 57
Jonathan_Bennett@discovery.com +44 77 8728 3839
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before – bringing fans closer to their local heroes through year-long storytelling. Eurosport’s dedicated Olympic Winter Games website – www.eurosport.com/olympics – and the Eurosport app (available for iOS and Android) will be the only place fans across Europe can watch every minute, every athlete and every sport online, on mobile and on tablet devices. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 and Eurosportnews – reach 236 million cumulative subscribers across 94 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 60 million unique users per month. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.