Total streaming viewers for Beijing 2022 surpassed PyeongChang 2018 after only four days of competition.
New paid streaming subscribers for Beijing 2022 pass those acquired for the entire last Winter Olympic Games.
Eight times more viewers streaming content compared to the same period for PyeongChang 2018.
Eurosport’s average linear audiences remain strong and are in line with the last Olympic Winter Games, despite total TV usage being down more than 10 percent since 2018.
BEIJING, LONDON – February 14, 2022 – The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe.
The first week of competition has delivered a strong start to Beijing 2022 across Discovery’s European television network and streaming products led by discovery+, the streaming Home of the Olympics.
Eight times more viewers are streaming Olympic content compared to the same period for Olympic Winter Games PyeongChang 2018 with total new paid subscribers to Discovery’s streaming services already surpassing 2018 with a week of competition still to go.
Nearly three-quarters of a billion streaming minutes have been consumed on Discovery’s subscription services so far, more than 18 times higher than the same period of PyeongChang 2018. Average minutes consumed per viewer across discovery+ and Eurosport streaming services has more than doubled, as well as people on average watching 29% longer on television vs PyeongChang 2018. Our free Olympic news and short video clips on Eurosport.com have more than doubled their reach as well.
Eurosport’s average linear audiences remain strong and are in line with the last Olympic Winter Games, despite total TV usage being down more than 10 percent since 2018. Linear television audience shares in the Nordics, including Sweden and Norway where Discovery is both the pay-tv and free-to-air broadcaster, remain strong versus PyeongChang 2018 with continued stellar results reaching highs of 87% (Norway), 83% (Sweden) and 71% (Finland).
Jean-Briac Perrette, President & CEO, Discovery Streaming & International, said: “The Olympics are off to a strong start across all our platforms, with discovery+ at the forefront of this early success as the growth of our streaming service continues to significantly outperform.
“It is also reaffirming the power and value of integrating sports into our discovery+ entertainment service. As well as attracting a significant number of new discovery+ subscribers, sports broadens its appeal throughout the whole household and provides consumers an even greater, more retentive value proposition. Through just this first week, more than a third of new discovery+ Olympics subscribers have already consumed other entertainment content on the platform.”
Andrew Georgiou, President of Sports, Discovery, said: “The audience and engagement growth we have experienced during the opening stage of the Games really demonstrates the additional value Discovery brings to its audiences and partners. Through our network of free-to-air, Eurosport, discovery+ and free digital and social platforms, we are driving more people to our Olympic content for longer.
“This is also testament to the outstanding coverage being delivered, the powerful stories we are telling focused on local heroes at their core, together with innovative technology, and our exceptional line-up of the most credible team of experts in sport. We can’t wait to bring viewers the rest of the action and all the biggest stories to come from the Games.”
Since the start of the Olympics, nearly twice as many people have visited the ad-supported Eurosport.com site, together with its multiple local country versions, compared to the same stage of PyeongChang 2018. The platform has continued to extend its offering and bring fans live updates, news and on-demand video around the Games.
Discovery is presenting Olympic Winter Games Beijing 2022 in 50 markets in Europe* featuring 11 national productions and coverage in 19 languages. It is the only place in Europe to offer ‘All of the Olympics’, available on discovery+ and its Eurosport digital services**.
**Olympic Winter Games Beijing 2022 is available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the United Kingdom. In all other European markets, except Russia, Beijing 2022 is available on Eurosport’s digital services.
discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.
About Discovery, Inc.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in over 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, OWN: Oprah Winfrey Network, as well as the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, in the U.S, Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
About Discovery Sports:
Discovery Sports represents Discovery’s portfolio of sports brands, channels and platforms. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in over 20 languages across all platforms where consumers are spending time -free-to-air TV, pay-TV, streaming, online and social. Discovery Sports includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports programming and content on discovery+ and Discovery’s free-to-air TV networks. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours and more than 300 days racing a year; the PGA TOUR year-round; the best new and existing electric racing series with ABB FIA Formula E World Championship and FIA eTouring Car World Cup; and every major winter sports World Championship and World Cup event. Discovery Sports completes a full 360° offer with its events management and promotion arm, Discovery Sports Events.