Discovery Familia is the No. 1 Spanish-language Lifestyle Channel, Closes 4Q18 as the fastest growing and youngest network
Powered by its signature lifestyle content, Discovery Familia dominated 4Q18 ratings and kicked off 2019 ranked as the youngest Spanish-language network. *
Discovery Familia continues to be the No. 1 Lifestyle channel and achieved the highest year-over-year ratings increases (+67% among the coveted P18-49 demo) against all Spanish Language Cable networks. * As a result of this growth, both networks in Discovery’s U.S. Hispanic portfolio are ranked among the top 5 Hispanic Cable channels.
- #1 Spanish-language Lifestyle channel among P18-49, P25-54, W18-49 and W25-54 **
- Fastest growing network against all Spanish Language networks
- Youngest median age of all Spanish Language viewers
- Top shows and ratings drivers for the network were: Todo en 90 días, Los Busby, Una gran familia, Reposteros vs. impostores, Rescatando propiedades and Hermanos a la obra
Discovery Familia is the only Spanish-language network dedicated to Hispanic women and the things the things they care about and enjoy. The channel offers programming for women, focusing on topics such as family, health, beauty home décor and food.
In 2019, Discovery Familia will also continue to expand on its current offering of its popular lifestyle series, including programming that provides advertisers innovative integration opportunities across its platforms.
*Source: 4Q18-4Q17 Nielsen, Live+3, AA (000), 4Q18 to-Date (10/1/18-12/30/18) vs. year ago (9/25/17-12/31/17). A18-49, Nat Geo Mundo = Hispanic Sample. Prime (M-Su/7p-11p). Based on ad-supported cable nets; excludes sports nets and programming.
**Source: Nielsen, Live+3, Prime MS 7p-11p, Among Spanish Language PayTV, P25-54 and W25-54)
About Discovery Familia
Part of Discovery Communications, Discovery Familia is a Spanish-language network dedicated to Hispanic women and the things that matter in their lives. The channel offers programming for women, focusing on topics such as family, health, relationships, home décor and food. Discovery Familia also reaches audiences across screens on the ‘’Discovery Familia GO’’ TV Everywhere app with live streaming and VOD. For more information, please follow us on Facebook @discoveryfamilia, Twitter @ DiscoveryFam and Instagram @ Discovery.familia.