HGTV, Food Network, TLC, Investigation Discovery (ID), and OWN Drive Portfolio Share to 16% for Women 25-54 in Live + 7, Total Day
TLC Is the #1 network for W25-54 and W18-49 In Prime Time
NEW YORK — August 5, 2019 – Discovery, Inc. today announced that its U.S. network portfolio makes it the #1 media company for female viewers. Across all TV viewing in the U.S., including broadcast, the Discovery networks are the most watched for women 25-54 in Live + 7, Total Day, growing the group’s share to 16%.
Discovery has 4 of the top 5 networks for women in Total Day with #1 Investigation Discovery (ID), #2 HGTV and tied for #4, Food Network and TLC. In addition, TLC has grown its year-over-year delivery by 20% among W25-54, and 19% among W18-49, ranking it at #1 in Prime for both demos.
David Zaslav, President and CEO, Discovery, Inc., commented: “Discovery continues to see meaningful share growth across female viewership with TLC, HGTV, FOOD, ID and OWN all continuing to build new franchises, attract a loyal audience and create an attractive brand environment. Combined with authentic talent and continued creative excellence, I am proud Discovery has become the #1 television company for women across broadcast and pay-TV and believe we have the opportunity for continued growth across share, length of tune and overall engagement.”
*Source: Nielsen, 5/27/19-7/14/19, Live plus 7 days tuning, W25-54, Total Day Mon-Sun 6a-6p, Share/Most Watched ranking is for duration-weighted delivery. Discovery networks include: DISC, HGTV, FOOD, TLC, ID, OWN, APL, MT, TRAV, SCI, DIY, COOK, DFC, AHC, DAM, DLIF, DSE, and DFAM. Rankings are July 2019, 07/01/19-07/28/19, L3, delivery.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.