— Discovery HD to air on Sun Direct from March 2010 —
— Expands Discovery’s Portfolio in India to Six Networks —
(New Delhi) Discovery Networks Asia-Pacific announced today the launch of Discovery HD, a 24-hour high-definition channel in India. Discovery HD is a premium service that features the highest quality content from across Discovery Networks’ most popular channels, as well as select exclusive content. Broadcast in English, Discovery HD is currently available on Sun Direct, India’s first DTH platform that offers high-definition services and will be a pay, seamless and ad-free channel.
Commenting on the launch, Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific, said, “I am delighted to announce the launch of Discovery HD in India, one of the world’s most vibrant media markets. As the leading pioneer in the HD arena, today’s launch underscores Discovery’s enduring commitment to offering high-quality content and services that serve the needs of both affiliates and advertisers while enhancing the consumer viewing experience.”
Discovery HD will bring audiences closer to their world with breathtaking imagery and expansive detail, featuring programming on the wonders of the world ranging from culture, science, and natural history to travel and lifestyle themes. Creating an audio and visual experience that is richer, deeper and more panoramic than standard definition viewing, the new high-definition programming will be offered in 1080i, along with 5.1 surround sound, lending itself perfectly to the type of rich, spectacular images and compelling storytelling for which Discovery is renowned.
Rahul Johri, senior vice president and general manager, India, Discovery Networks Asia Pacific, said, “The emergence and growth of digitisation in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life – sound effects are more realistic, images larger than life and situations more gripping than ever before.”
Tony D’Silva, chief operating officer, Sun Direct commented, “Sun Direct is immensely proud to be the first DTH provider in India to showcase high definition content to its viewers. Discovery HD’s worldwide reputation, global programming repertoire and production quality will surely add value to our HD product offering.”
Discovery HD will bring viewers immersive programmes such as GREEN PARADISE that will explore the most beautiful natural paradises in the world; POSTCARDS AUSTRALIA that will showcase exciting, engaging and beautiful destinations around Australia; NATURE’S KEEPERS that will call viewers’ attention to the natural treasures of our planet and the protection thereof; and OUR PLANET which will tell the story of some of the greatest wildlife events taking place on our planet. The channel will also offer unique and never-seen-before programming, including SPACE STATION HD, SUNRISE EARTH, MOMENTS IN TIME, MONUMENTAL VISION and DESTINATION WILDERNESS.
Discovery was the first global broadcaster to launch a 24/7 high-definition network with Discovery HD Theater in the United States in 2002. Today, it is now one of the leading global providers of HD networks with services offered in more than 60 markets around the world, In addition to HD Theater, the company offers HD simulcast services in the United States for Discovery Channel, Animal Planet, TLC, Science Channel and Planet Green. The company also distributes three HD channels – Discovery HD, Animal Planet HD and TLC HD – internationally and launched its first international HD simulcast service for Discovery Channel in Japan in October 2008.
The launch of Discovery HD expands Discovery’s portfolio in India to six networks. Discovery broadcasts five other networks in India including Discovery Channel, the leading factual entertainment channel; Discovery Travel & Living, India’s only international lifestyle channel; and Animal Planet, the only 24-hour channel dedicated to wildlife. The three networks reach 118 million cumulative subscribers in India with programming customised in English, Hindi and Tamil. The company recently launched two additional networks in January 2010 — Discovery Science and Discovery Turbo.
About Discovery HD
Discovery HD is the only global high-definition television network offering factual and lifestyle entertainment that fulfills the promise of high-definition technology. Delivering the ideal viewing experience, Discovery HD brings audiences even closer to their world with breathtaking imagery and expansive detail, featuring programming on the wonders of the world ranging from culture, science and natural history to travel and lifestyle themes. Discovery offers HD services in 62 markets, including the United States.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 462 million cumulative subscribers in 32 countries with programming customized in 11 languages.