(Singapore) Discovery Networks Asia-Pacific (DNAP) today announced that it will be launching TLC in the region from 1 September 2010. TLC, one of the fastest growing lifestyle channels in the US, will replace Discovery Travel & Living in DNAP’s portfolio of seven networks that includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.
At launch, TLC will reach 133 million households* in 20 countries across Asia-Pacific. TLC celebrates everyday life and special occasions by offering both new perspectives and shared experiences from real-life people in remarkable circumstances. First launched internationally in Norway on 4 March this year, TLC will be available in over 75 countries and 100 million subscribers by 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV. In the US, TLC reaches over 99 million homes and is one of the top ten channels for women aged 25-54.
Tom Keaveny, executive vice president and managing director, DNAP, said, “With the launch of TLC in the region, we believe that we have a perfect complement to our flagship factual network Discovery Channel and expect to build a strong second flagship lifestyle brand that will offer our affiliates and advertising partners two quality networks to target both men and women, allowing them to reach Asia-Pacific’s affluent audience.”
Discovery Channel is the number one international channel in Asia-Pacific, reaching 132 viewers every month** and is targeted at adults 25-54 with a core male audience, while TLC is pitched at an audience aged 18-45, with a slight female skew.
TLC brings you life that’s anything but ordinary with programming that will include content focused on lifestyle, travel, the environment, home improvement and gripping human interest stories. In addition to the lifestyle programming already available on TLC in the United States, TLC in Asia-Pacific will also provide high-quality entertainment content from across Discovery’s vast portfolio of channels and library.
Viewers can expect TLC hit series like CAKE BOSS, SAY YES TO THE DRESS and LA INK. Popular travel series like GLOBE TREKKER, GLUTTON FOR PUNISHMENT, BIZARRE FOODS WITH ANDREW ZIMMERN and WORLD CAFÉ ASIA will return. The new channel will be bigger, better and bolder, featuring new places, genres, and faces.
TLC joins Discovery Communications’ portfolio of global brands that also includes Discovery Channel, available in more than 180 markets; Animal Planet, available in more than 170 markets and Discovery Science, available in more than 100 markets.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 466 million cumulative subscribers in 32 countries with programming customized in 11 languages.
* Number includes China programming blocks
** 1Q10 Peoplemeter all Pay-TV viewers, 8 markets: Australia, China (programming blocks), India, Japan, Malaysia, the Philippines, Singapore and Taiwan