• New paid streaming subscribers for Beijing 2022 exceed PyeongChang 2018 by almost 50%
  • Over 1 billion streaming minutes consumed across discovery+ and Eurosport subscription services
  • Discovery’s average linear TV audiences, both free-to-air and Eurosport, remain resilient and in line with PyeongChang 2018, despite an overall 10% reduction in total TV usage since 2018
  • Over half of new Olympic subscribers also enjoyed discovery+’s entertainment content, meaningfully enhancing subscriber lifetime value

LONDON – February 23, 2022 – Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, as the household appeal of discovery+ drove significantly higher consumption and numbers of new paid subscribers compared to PyeongChang 2018.

Concluding on Sunday 20 February, Beijing 2022 produced strong results across Discovery’s European television network and streaming products. discovery+ drove an increased number of new paid streaming subscribers, the total of which exceeded PyeongChang 2018 by almost 50%.

More than 156 million Europeans visited Discovery’s platforms with over one billion streaming minutes consumed, 19 times more than the last Olympic Winter Games. discovery+ and Eurosport streaming services* saw 8 times more streaming viewers during this Games as users consumed more than double the content with average consumption exceeding 7 hours per viewer. The same trend was seen on linear television with viewers on average watching 24% longer than PyeongChang 2018. The ad-supported, and its local country editions, reached over double the amount of users compared to the same period.

Building on a strong first week, Eurosport’s average linear audiences remained resilient and were in line with the last winter edition despite double digit reductions in total TV usage since 2018. High audience shares on Discovery’s free-to-air networks in the Nordic markets continued with highs of 88% (Norway), 83% (Sweden) and 82% (Finland). Eurosport channels saw significant audience and share growth in many key markets – including Poland (+36%), Romania (+23%), and Italy (+250%) – and Discovery’s channels across both free-to-air and pay-tv saw an overall increase in audience share.

Jean-Briac Perrette, President & CEO, Discovery Streaming & International, said: “The Winter Olympics has proven to be a terrific success for discovery+ and all our channels and platforms across Europe. Discovery is leading the way in building global scale in streaming whilst also maintaining strength in traditional television viewership, significantly outperforming the market across both.

“Well over half of all new Olympics subscribers also enjoyed discovery+’s entertainment content, reinforcing the increased depth and value of our offering. These subscribers remain engaged and retained for longer, which meaningfully improves subscriber lifetime value.”

Andrew Georgiou, President of Sports, Discovery, said: “The Olympics is a standout example of how Discovery is unique in its ability to grow audience and engagement for sports and the greatest events in the world. It is a winning formula as we utilise our unrivalled scale across every platform, maximising reach and giving consumers the ability to watch wherever they choose. From discovery+ to our free-to-air networks and Eurosport channels, as well as live updates, news and on-demand video from our ad-supported digital and social platforms.

“Yet all this wouldn’t succeed without the quality and depth of storytelling we deliver. Our outstanding line-up of experts and editorial teams have set us apart in terms of providing the best sporting analysis as well as covering the biggest stories of the Olympics. Discovery’s unique European footprint and scale, as well as our use of the newest technology, allowed us to tell the most important stories in the most compelling way.”

Discovery presented Olympic Winter Games Beijing 2022 in 50 markets in Europe** featuring 11 national productions and coverage in 19 languages. It is the only place in Europe to offer all of the Olympics discovery+ and its Eurosport digital services.

*Olympic Winter Games Beijing 2022 is available to watch on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the United Kingdom. In all other European markets, except Russia, Beijing 2022 is available on Eurosport’s digital services.

**Excludes Russia.


About discovery+:

discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.

About Discovery, Inc. 

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in over 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, OWN: Oprah Winfrey Network, as well as the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, in the U.S, Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit and follow @DiscoveryIncTV across social platforms.

About Discovery Sports:

Discovery Sports represents Discovery’s portfolio of sports brands, channels and platforms. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in over 20 languages across all platforms where consumers are spending time -free-to-air TV, pay-TV, streaming, online and social. Discovery Sports includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV powered by PGA TOUR, as well sports programming and content on discovery+ and Discovery’s free-to-air TV networks. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours and more than 300 days racing a year; the PGA TOUR year-round; the best new and existing electric racing series with ABB FIA Formula E World Championship and FIA eTouring Car World Cup; and every major winter sports World Championship and World Cup event. Discovery Sports completes a full 360° offer with its events management and promotion arm, Discovery Sports Events.