UK AUDIENCE GROWS +7 PERCENT (DESPITE TOTAL TV BEING DOWN -4%)
QUEST GROWS 2019 MALE SHARE BY +13 PERCENT
A NEW FOOD NETWORK CHANNEL IS CREATED
GROWING +46 PERCENT AMONGST WOMEN
DISCOVERY PORTFOLIO ACHIEVED 1.9 BILLION VIEWS ON YOUTUBE
LONDON, January 15, 2020 – During 2019, Discovery’s portfolio outperformed the TV market in the UK, increasing its audience by +7 percent, in a market that declined by -4 percent. Discovery U.K. achieved an average portfolio share of 4.2 percent (A16+) over the year, which was an increase of 11 percent YoY. It celebrated its biggest one day share of 5.4 percent on 12th August.
Discovery’s Pay TV channels saw record numbers of VOD requests in 2019, breaking over 60m which was an increase of 26 percent from 2018.
Key achievements during 2019:
Free to air channels
- Quest achieved an average share of 1.5 percent amongst men, which was an increase of +13 percent YoY. Its ratings successes were driven by a strong commissioning slate including Salvage Hunters, the #1 franchise on the channel, Salvage Hunters: Classic Cars & Salvage Hunters: The Restorers, Aussie Gold Hunters, Goblin Works Garage and The Repair Shop.
- More than 15m people watched sport on Quest including EFL highlights, British Superbike Championship, Home Nations Snooker and BDO World Darts Championship.
- Over 8m viewers watched Quest’s coverage of the 2018/19 EFL Highlights.
- DMAX, the ‘more is more’ factual entertainment channel with an adventurous tone, was launched in the place of Travel Channel in January 2019. Its audience grew 12 times in size following the change. Key shows for DMAX during 2019 were Alaskan Bush People which achieved a ratings high of 193k, Alaska: The Last Frontier and Barnwood Builders.
- Following the close of the UKTV deal, the Good Food and Food Network channels were combined into one dedicated ‘Food Network’ creating the leading food channel in the UK. These changes resulted in Food Network achieving a record-breaking year, growing its share of adults 16+ by 33 percent YoY and women + 46 percent YoY. Nigella’s Christmas Kitchen achieved around 200k on the channel and was its biggest ever rating.
- The free to air channel for women championing everyday heroes, continued its rapid growth, growing by +18 percent year on year for adults 16+ and 19 percent for women. Success came off the back of UK commissions including The Bad Skin Clinic and Katie Price: My Crazy Life.
Pay TV brands
- Discovery Channel’s key content franchises continued to drive performance during 2019. Gold Rush achieved average audiences of 470k for its 10th series, growing 9 percent from the previous series. Gold Rush spin-offs including Gold Rush: White Water, Gold Rush: Dave Turin’s Lost Mine and Gold Rush: Parker’s Trail also grew the franchise fanbase with average ratings of 305k, 250k and 240k respectively during 2019. Other returning titles; Wheeler Dealers and Ed Stafford performed strongly.
- Discovery Channel saw record numbers of VOD requests in 2019 hitting more than 25m on its commercial partner sites.
- TLC consolidated its position as the home of extraordinary real life stories and characters, with Wedding formats including Say Yes To The Dress Lancashire delivering average ratings of 204k per episode and Curvy Brides Boutique also performing strongly. Vicky Pattison: The Break Up hit 378k and became TLC’s biggest ever rating for women and ABC1 women.
- Series 2 of Dr. Pimple Popper returned with an average of 264k per episode and a ratings high of 324k for the series.
- We have also seen record numbers of VOD requests in 2019 hitting more than 22m, and the TLC UK YouTube account hitting 1b views
- During 2019, Eurosport grew its male audience share by +10 percent driven by a wide range of passion sports from the cycling Grand Tours (Tour de France, Giro d’Italia, Vuelta a España), tennis Grand Slams (Australian Open, Roland-Garros), Snooker World Championship, BDO World Championships and Africa Cup of Nations.
The Discovery portfolio achieved 1.9 billion video views on YouTube in 2019, up +60 percent YoY. The full FTA portfolio is now available on streaming service dplay, which launched in October 2019.
James Gibbons, EVP and GM, Discovery Networks UK, Ireland, ANZ said: “In a year that Discovery celebrated its 30th anniversary and consolidated its ownership of the former Scripps and UKTV services, we celebrated stellar growth, with our share increasing by 11 percent organically, and 45 percent including the UKTV channel integration.
“We have focused single-mindedly on building passionate audiences in the key categories of lifestyle and entertainment, led by Clare Laycock, and factual and passion sport, led by Simon Downing. As a result we are now leaders in several important verticals, from Food to Weddings, and Motors to Cycling, delighting our engaged audiences. We have more than doubled both our audience and commercial share to more than seven percent, delivering significant value for advertisers and our commercial partners.
“We are seeing burgeoning demand for our VOD content on partners platforms and a growing appetite for dplay, our AVOD direct to consumer streaming product. This year we will continue to increase our investment in great content, new products and services.”