Shark Week 2019 Sponsors Include Discover Financial Services, MillerCoors, Hyundai, Procter & Gamble, Universal Pictures and More
NEW YORK, NY – July 15, 2019 – Coming off the heels of a highly successfully 30th anniversary last year, Discovery Channel’s Shark Week, television’s longest-running and most anticipated summer event, is returning in 2019 on Sunday, July 28th – Sunday, August 4th. Along with an exciting slate of over 20 hours of original shark-themed programming, the network’s tentpole event is also welcoming an exciting roster of new and returning sponsors that will showcase across Discovery’s on-air properties, with Shark Week-themed promotion airing across all of Discovery’s networks. As Discovery continues to expand its digital properties across all brands with the TVE streaming GO apps, advertisers are also benefiting from the opportunities to reach younger consumers on the go through digital and mobile devices.
Proving the enduring power of Shark Week, Discovery is pleased to announce several new sponsors including Universal Pictures, Discover Financial Services, Maui Jim sunglasses and Orangetheory Fitness. Universal Pictures will be featured prominently during the summer event with multiple custom vignettes featuring Dwayne Johnson for his upcoming summer blockbuster Fast & Furious Presents: Hobbs & Shaw (in theaters August 2). Discover Financial Services, which allows customers to earn 1.5x miles for every dollar spent on purchases with their Discover it® Miles card, dives into Shark Week with activations across both on-air and digital platforms, including sponsorship on TVE and Video on Demand (VOD). Additionally, they will be featured on Discovery Snapchat and Shark News Videos across all of Discovery’s social handles. Maui Jim is the perfect fit for the summer event, with fashionable sunglasses for men and women and a sponsorship program that includes a presence in Shark After Dark, Shark Week’s nightly talk show that brings celebrity guests, shark fans and shark experts together to look back at some of the most fintastic highlights from Shark Week in addition to giving viewers a sneak peek at upcoming Shark Week programs.
A number of major sponsors are also returning for on-air advertising in 2019, including Crest (Procter & Gamble), MillerCoors, Geico, Esurance and Hyundai. Crest will be sponsoring Shark Week for the second consecutive year with a custom video promoting Crest Gum Detoxify. MillerCoors, which is sponsoring Shark Week for a landmark 10th year, will be featured in Shark After Dark, in addition to custom content created to promote Leinenkugel’s Summer Shandy “Take Back Summer” campaign, in addition to advertising on digital platforms including TVE and VOD. Geico will be receiving a custom content piece that will run leading up to and during Shark Week. Esurance will be returning for the sixth consecutive year with a custom spot that will run leading up to and throughout Shark Week. Hyundai will debut a custom content piece that will air leading up to and throughout Shark Week, as well as in-program messaging. Additionally, they will receive a custom social video, including top shark-themed destinations this summer sponsored by Hyundai Family of SUVs, as well as sponsorship of the digital mid-form original video series Capsized, and target TVE and VOD advertising.
“After 30 years, Shark Week remains a pop-culture phenomenon and the highest rated television event of the summer. All year, millions of viewers eagerly look forward to tuning into Discovery’s captivating and exciting Shark Week programming, and this year that programming will be promoted across our collection of 19 brands” said Scott Kohn, Executive Vice President, Ad Sales at Discovery, Inc. “As ratings and audience engagement continue to grow year over year, Shark Week provides clients with a multi-platform opportunity to reach Discovery’s highly premium audience on a major scale, across all linear, digital and social platforms whenever, wherever they want.”
Each year, Shark Week shares secrets from the depths of the ocean with a week of fascinating programming that Discovery’s viewers have come to look forward to every summer. Found across all of Discovery’s 220 countries and territories around the world, Shark Week is a pop culture phenomenon that continues to expand year after year.
For up to date information on Shark Week as well as photos and videos, follow #SharkWeek on Twitter, Instagram, Facebook and Snapchat.