Eurosport to stream Opening Ceremony of the Olympic Winter Games for first time in Germany, Sweden and Norway on Facebook
Daily short form highlights of Olympic clips, athlete interviews and social influencer content available on Facebook across Europe, including in UK, Germany, Italy, Sweden and Norway
Wide reaching partnership expands coverage of Olympic Winter Games to European digital audiences
Friday 9 February 2018 – Eurosport has partnered with Facebook to extend its Olympic Winter Games digital coverage to people on Facebook across Europe.
Facebook communities in Germany, Sweden and Norway will be able to tune in live to Eurosport’s coverage of the PyeongChang 2018 Opening Ceremony on 9th February. Daily highlights, clips and interviews from Eurosport’s coverage will also be posted throughout the Games on Eurosport’s Facebook Page across key European markets, including the UK, Germany, Italy, Sweden and Norway. Eurosport has launched a dedicated mobile digital studio moving between Olympic venues, producing social-first short form clips with athletes, influencers and fans, giving audiences the opportunity to go behind-the-scenes at the Olympic Winter Games and experience the on-site atmosphere.
Michael Lang, President DNI Digital & Eurosport Digital, said: “For the first time in close to 50 European countries, one digital provider will stream every minute of every Olympic Games event, starting with the Olympics ceremony this Friday from Pyeongchang. Partnering with Facebook expands our reach and promotes www.eurosport.com/Olympics and encourages audiences wanting to watch the Ice hockey, Snowboard and other Games events to download the Eurosport App.
“We are committed to redefining the Olympic Games experience and in addition to streaming every event LIVE and on-demand, our use of Eurosport experts, athletes, digital influencers and first-of-its-kind mobile studio will bring digital audiences closer to the Games than ever before.”
Dan Reed, Facebook Head of Global Sports Partnerships, said: “The Olympics bring communities together like few sporting events can, so we’re excited to partner with Eurosport to enable fans in Europe to watch and connect around the Olympic Winter Games on our platform. We look forward to collaborating closely with Eurosport to help it reach new audiences and optimize its Facebook strategy throughout the Games.”
Eurosport will deliver live and on-demand coverage of the Olympic Winter Games across all screens in 48 countries*. Eurosport Digital platforms will host more than 4,000 hours of coverage and 100 events will be available, including 900 hours of live action, more than ever before across the continent.
In addition, as part of its ambitious digital strategy, Eurosport is working with digital and social media influencers on-site in PyeongChang to amplify its Games coverage. For example, Josh Carrott and Ollie Kendal, better known as the hosts of the Korean Englishman connecting Korean and English cultures to a social audience of more than 2.3 million worldwide. The Korean Englishman will stream a daily 45-minute Livestream show called “The Afterparty,” which includes appearances from Eurosport talent, athletes, fans and fellow influencers. Eurosport will leverage Facebook to amplify highlights from The Afterparty and other influencers to communities on the platform in Europe.
Eurosport’s dedicated Olympic Winter Games website – www.eurosport.com/olympics – and the Eurosport App, available for iOS and Android, will be the only place across Europe fans can watch every minute, every athlete and every sport online, on mobile and on tablet devices.
*Excludes France 2018-2020. Excludes Russia. Eurosport will be an Official Broadcaster in the UK 2018 and 2020.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.