Eurosport Reveals Bespoke Brand Identity For PyeongChang 2018

  • Dedicated logo and brand identity unveiled for Olympic Winter Games PyeongChang 2018
  • Logo inspired by the spirit of South Korea
  • 2018 Winter Games is Eurosport’s first as the new Home of the Olympic Games in Europe

logo

Eurosport has today unveiled its on-screen logo for the Olympic Winter Games PyeongChang 2018 – the broadcasters first as the new Home of the Olympic Games in Europe.

The Eurosport PyeongChang 2018 logo helps define a new era for Europe’s number one sports destination and the world’s greatest sporting event and will be visible across all Eurosport screens and platforms in the build-up and during PyeongChang 2018.

The logo brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned by the iconic Olympic rings. The three existing logos are headed by a mountain silhouette – the natural setting of the Winter Games. The silhouette background is arched echoing the shape of the Olympic rings and will come in several variations, using a vibrant colour palette expressing the spirit of modern K-pop culture.

Peter Hutton, Eurosport CEO, said: “As the new Home of the Olympics in Europe and a proud partner of the world’s greatest sporting event, we want ensure Eurosport is synonymous with the Olympic Games at every opportunity. This brand identity represents the spirit of South Korea and we hope will become instantly recognisable to fans as the hallmark of our PyeongChang 2018 programming.”

He added: “With less than a year to go until PyeongChang 2018, our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before, is well under way. We are committed to offering fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. With over half of our broadcast schedule, and two thirds of Olympic sports on our screens, we are perfectly positioned to do this.”

For the upcoming Olympic Winter Games, Eurosport will broadcast more than 100 events live and on demand, providing access on any device, at any time. It will make PyeongChang 2018 the most digital Olympic Games across Europe, capturing every moment of action for viewers, as well as creating further mass engagement on Eurosport digital sites (including Eurosport.com) and social media platforms.

Discovery Communications holds the exclusive multimedia rights for 50 countries* and territories in Europe for the 2018 through to the 2024 Olympic Games, announced with the International Olympic Committee in June 2015.

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Press Contacts
Dan Tunna, Eurosport
E: Dan_Tunna@Discovery.com
M: +33 7 50 12 97 25

*Excludes France 2018-2020.  Eurosport will be the Official Broadcaster in the UK 2018 and 2020. Excludes Russia.

About Eurosport
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before – bringing fans closer to their local heroes through year-long storytelling. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 and Eurosportnews – reach 236 million cumulative subscribers across 94 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with an average of 14.5m unique users per month. In addition, Eurosport Player, the all-access on demand digital pass, is available anytime and on any device in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.