Overall Plan Includes 40% More Themed-programming From Halloween Through New Year’s Eve with Holiday Programming Alone Up Nearly 70% Year Over Year
NEW YORK – September 18, 2019 – Food Network is packing the holidays with more thematic programming than ever before, upping the ante significantly with 40% more seasonal episodes planned overall in 2019 vs. last year. The network’s holiday lineup starts at the end of September with Halloween series, specials and themed-episodes of recurring series, and also includes Thanksgiving, Hanukkah, Christmas, and New Year’s Eve offerings. Over 100 hours of holiday programming is planned through the end of the year with December holidays seeing the biggest increase in associated programming with almost 70% more planned than last year, while Thanksgiving-related programming will increase nearly 40% and Halloween-related programming will be up more than 10% year over year. In addition to several returning series and specials, new pick-ups for 2019’s holiday slate include new special, Thanksgiving Pie Fight, launching in November, the four-episode Santa’s Baking Blizzard launching on Thanksgiving night, new series, Holiday Wars, launching in December, as well as a first-ever, holiday-themed season of The Great Food Truck Race launching in November.
“Food Network has always been an all-family destination for viewers during the holidays,” said Courtney White, President Food Network. “With last year’s tremendous performance, we are excited to deliver an incredible boost in premiere content from Halloween, through Thanksgiving and through the December holidays, as we roll out the most titles we have ever created for a 4th quarter.”
Food Network closed out 2018 posting its highest-rated Q4 since 2015 (+9% vs. prior year), largely driven by the holiday-programming lineup including Holiday Baking Championship (+25%) and Christmas Cookie Challenge (+19%), both of which registered all-time series highs and propelled Monday night to its highest-rated month in network history (+15% YOY); the network also posted its best December since 2011. Additional contributors for the quarter included Halloween Wars and Halloween Baking Championship, which alsonotched all-time series highs last year as well. Food Network digital platforms had their best year ever in 2018, with an average monthly audience reach of over 200M globally. Leading contributors included the best Thanksgiving on record for FoodNetwork.com with more than 385M page views and 80M visits.
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to nearly 100 million U.S. households and draws over 46 million unique web users monthly. Since launching in 2009, Food Network Magazine’s rate base has grown 13 times and is the No. 2 best-selling monthly magazine on the newsstand, with 13.5 million readers. Food Network is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories; the portfolio also includes Discovery Channel, HGTV, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.