–Seasoned Industry Veteran, Who Built Twitter’s TV Business, Brings More Than 30 Years of Experience to Discovery–
New York – Discovery Communications announced today the appointment of Fred Graver as Senior Vice President, Digital Content and Social for Discovery Digital. Graver most recently served as the Global Head of TV for Twitter. In his new role, he will oversee the digital network teams across Discovery’s US portfolio to extend the brand’s reach across all digital media platforms. Graver will report to Karen Leever, Executive Vice President/General Manager, Digital Media, Discovery Communications.
“I am thrilled to have Fred join the Discovery Digital team,” said Leever. “He brings with him a wealth of experience and a passion for the Discovery brands. As a creative visionary, he is perfectly suited to drive our networks’ digital and social strategies forward as we continue to pursue our goal of creating iconic Discovery content for audiences across all platforms.”
“The Discovery brands speak directly to every meaningful group on the internet, through authentic, real, and hugely entertaining programming,” said Graver. “The creative teams here are the best in the business, both on air and on digital, and I look forward to working with them. It will be a thrill and a challenge to drive new audiences on every platform and device.”
Graver built Twitter’s US television business as Head of TV and then served as Global Head of TV Creative, responsible for building out the company’s global television team, as well as coordinating with Brand Strategy and Revenue teams. Graver created innovative ways for broadcasters, showrunners and talent to use Twitter to engage audiences, build loyalty, and increase ratings. He formed and managed innovative programs across Canada, Australia, Brazil, France, Italy, the Netherlands, and Germany. He created a Global Engagement Strategy for “The Voice”, which was used in 12 countries, and created Global Engagement Strategy for “Big Brother”, used in 6 countries.
Prior to his roles at Twitter, Graver served as EVP, Programming at Travel Channel and as an SVP at MTV Networks. Graver is an interactive board member for the National Academy of Television Arts and Sciences, and a board member for the Writer’s Guild Foundation. He is member of the Producer’s Guild of America, the Writer’s Guild of America and The Writer’s Guild Initiative. Graver has won multiple Emmy Awards, a NAACP Award, and a Webby Award. He will be based in Discovery’s New York office.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.