— TLC to launch in 20 markets across the region —
(Silver Spring, Md.) Discovery Networks International (DNI) today announced the launch of TLC, home to top-rated shows including LA Ink, Cake Boss, and Say Yes to the Dress, across the Asia-Pacific region beginning today. One of the fastest-growing lifestyle channels in the United States, TLC replaces Discovery Travel & Living in Discovery’s Asia-Pacific channel portfolio of seven networks that also includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.
“TLC has become one of the strongest television networks in the United States, demonstrating creative leadership across a wide range of lifestyle categories,” said Mark Hollinger, President and CEO, DNI. “We are creating a powerful complement to Discovery Channel in our global brand portfolio that will provide our distribution and advertising partners with an unmatched offering of quality content for reaching Asia-Pacific’s affluent audience.”
At launch, TLC will reach 133 million households in 20 countries across Asia-Pacific. TLC celebrates everyday life and special occasions by offering both new perspectives and shared experiences from real-life people in remarkable circumstances. First launched internationally in Norway in March this year, TLC will be available in over 75 countries in 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV.
The programming on TLC will include inspiring content focused on lifestyle, travel, food, the environment, home improvement and gripping human interest stories. In addition to the lifestyle programming already available on TLC in the United States, the international female channel will provide high-quality factual entertainment programming from across Discovery’s vast portfolio of channels including Investigation Discovery, Planet Green and Animal Planet, along with newly commissioned programming of regional interest.
TLC joins Discovery Communications’ portfolio of global brands that also include Discovery Channel, available in more than 180 markets; Animal Planet, available in more than 170 markets; Discovery Science, available in more than 100 markets; ID: Investigation Discovery, available in more than 20 markets; and Discovery HD, available in more than 80 markets around the world.
In the United States, TLC reaches over 99 million homes and currently ranks as one of the top 10 networks in all key female demographic groups (Women 25-54, Women 18-49 and Women 18-34). In 2009, TLC in the United States delivered its highest ratings in five years, with an increase of 13% or more in all key female demographic groups (Women 25-54, Women 18-49 and Women 18-34). Today, TLC is currently airing 17 new and returning series that average over 1.1 million total viewers including American Chopper: Senior vs. Junior, Kate Plus 8, 19 Kids and Counting, LA Ink, Say Yes to the Dress, Say Yes to the Dress Atlanta, Toddlers & Tiaras, DC Cupcakes, Strange Sex, The Little Couple, BBQ Pitmasters, Cellblock 6: Female Lockup, Fabulous Cakes, Hoarding: Buried Alive, Police Women of Memphis and Mall Cops: Mall of America.
TLC, one of the fastest-growing female lifestyle channels in the United States, is a new global lifestyle channel targeting women featuring inspiring lifestyle and factual entertainment focused on travel, the environment, parenting, home improvement and gripping human interest stories. First launched internationally in Norway in March this year, TLC will be available in over 75 countries in 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 21 international brands, reaching one billion cumulative subscribers with programming available in 40 languages. For more information please visit www.discoverycommunications.com.