Series is #1 Telecast for the Night in Key Demographics of Women 25-54, African American Women and African American Total Viewers
“Greenleaf” Premiere is the #1 Most Social Scripted Show on Cable
LOS ANGELES – The fifth and final season premiere of OWN’s hit megachurch drama “Greenleaf” (6/23/20) delivered 1.9 million viewers, up +1% vs. prior season premiere and ranked as Tuesday night’s #1 cable telecast in OWN’s key demographic of women 25-54, up +2% vs. prior season premiere (L+3). The acclaimed drama from Lionsgate, award-winning writer/executive producer Craig Wright (“Lost,” “Six Feet Under”), and executive producers Clement Virgo (“Empire”), Kriss Turner Towner (“Black Monday”), and Oprah Winfrey was also the night’s #1 telecast across all of broadcast and cable for African-American women up +5% vs. prior season premiere.
Greenleaf stars Merle Dandridge as Grace Greenleaf; Keith David as Bishop James Greenleaf; Lynn Whitfield as Lady Mae Greenleaf; Kim Hawthorne as Kerissa Greenleaf; Lamman Rucker as Jacob Greenleaf; and Deborah Joy Winans as Charity Greenleaf-Satterjee.
In addition, the season premiere of “Greenleaf” ranked as the #1 most social scripted series across all of broadcast and cable, including Instagram, Facebook, and Twitter, on Tuesday night (non-sports).
OWN was Tuesday night’s #2 cable network among women 25-54 with “Greenleaf” the #1 cable telecast in the key demo. OWN was Tuesday night’s #1 network on all of television, including broadcast and cable, for African American women and total viewers.
Year to date, OWN has four of the Top 20 original scripted series (“The Haves and the Have Nots,” “Greenleaf,” “If Loving You Is Wrong,” “Cherish The Day”) on ad-supported cable among women 25-54, more Top 20 series than any other network.
In the second episode of the fifth and final season of “Greenleaf” tomorrow night (Tuesday June 30 at 9:00 p.m. ET/PT), Noah (Benjamin Patterson) returns to Memphis to help Grace (Merle Dandridge) with A.J (Jacob Gibson), offering her stability in a world that’s upside-down and spinning out of her control. Bishop (Keith David) and Lady Mae (Lynn Whitfield) take a walk through their history when they visit Mavis’s club as a potential venue for their future. Jacob (Lamman Rucker) continues to dig into the past and uncovers a shocking revelation about the history of the Greenleaf family home.
Source: The Nielsen Company; Nielsen Social Content Ratings. Ranked by total interactions.
“Greenleaf” has garnered ten NAACP Image Award nominations, including wins for Outstanding Drama Series in 2020, and Outstanding Supporting Actress in a Drama Series in 2019 and 2020 (Lynn Whitfield). The “Greenleaf” Soundtrack Volume Two was named Outstanding Gospel/Christian Album (Traditional or Contemporary) by the NAACP Image Awards in 2018. The series has also been recognized by the Alliance for Women in Media’s Gracie Allen Awards and by the Black Reel Awards for Television.
In season five, the Greenleafs attempt to maintain a united front in the face of losing their church to Bob Whitmore and Harmony and Hope Ministries, but secrets past and present create what could be fatal fractures in the family’s fragile foundation. The Bishop continues working to mend his rift with Lady Mae while, day by day, Harmony and Hope’s grip on Calvary tightens. Greenleaf stars Merle Dandridge as Grace Greenleaf; Keith David as Bishop James Greenleaf; Lynn Whitfield as Lady Mae Greenleaf; Kim Hawthorne as Kerissa Greenleaf; Lamman Rucker as Jacob Greenleaf; and Deborah Joy Winans as Charity Greenleaf-Satterjee.
“Greenleaf” is produced for OWN by Lionsgate in association with Harpo Films and Pine City. Executive producers are Oprah Winfrey, Craig Wright, Kriss Turner Towner, and Clement Virgo.
A “Greenleaf” spinoff, currently in development with Lionsgate, was announced in May 2020.
Viewers can now catch up on the show’s complete four seasons on Netflix.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand and the magnetism of the channel. OWN is a leading destination for premium scripted and unscripted programming from today’s most innovative storytellers. OWN connects with its audience wherever they are, inspiring conversation among a global community of like-minded viewers on social media and beyond. Launched on January 1, 2011, OWN is a joint venture between Harpo, Inc. and Discovery, Inc. The venture also includes the award-winning digital platform Oprah.com. Access OWN anytime, anywhere on WatchOWN.tv or across mobile devices and connected TVs. For more information, please visit www.oprah.com/own and https://press.discovery.com/us/own/.