Gooden, Who Started the Viral Social Media Movement #WhyIStayed, Will Be Honored at Third Annual INSPIRE A DIFFERENCE Honors Event in New York City on Thursday, October 22
(New York, N.Y.) — America’s leading crime and justice network, Investigation Discovery (ID), and Glamour magazine announced today the selection of domestic violence survivor and founder of the #WhyIStayed social media movement Beverly Gooden as the 2015 winner of the annual INSPIRE A DIFFERENCE “Everyday Hero” award. ID’s multiplatform public affairs campaign, INSPIRE A DIFFERENCE, is designed to inform a national dialogue around topics such as domestic violence, abuse, bullying, and civil rights, while encouraging viewers to take action and make a difference in the lives of others.
After responding to a national call-to-action featured in Glamour this past summer, Gooden was selected as this year’s “Everyday Hero” from hundreds of nominations. Her story received national attention following the September 2014 video of Ray Rice’s assault on Janay Rice, when Gooden felt compelled to speak out against victim shaming, and tweeted her own personal experiences with domestic violence, using the hashtag #WhyIStayed. Gooden began the viral social media movement to support victims of abuse and ultimately change the national conversation about victim blaming and public shaming. Gooden encouraged others survivors to share their emotional stories using #WhyIStayed, which quickly trended on Twitter and has since been tweeted more than 700,00 times.
Gooden also is the founder of the Ella Mae Foundation, a nonprofit organization whose mission is to take a stand against the epidemic of violence against women. By providing aid in the form of toiletries, first-aid kits, and clothing, the Ella Mae Foundation strives to create awareness about domestic violence and identify moral and practical approaches to curb it progressively.
In addition to Gooden, ID and Glamour will honor three celebrities and their charity partners for their commitment to raising awareness and providing resources and education to victims of crime and social injustices at the INSPIRE A DIFFERENCE honors event. The 2015 celebrity honorees are Grace Gealey (Saving Our Daughters), Angie Harmon (UNICEF), and AnnaLynne McCord (The New Somaly Mam Fund: Voices for Change).
About Investigation Discovery
Investigation Discovery (ID) is the leading crime and justice network on television and one of America’s fastest growing cable networks, delivering the highest-quality programming to nearly 85 million U.S. households. From harrowing crimes to the in-depth investigations and the heart-breaking mysteries that result, the “always revealing” network challenges our everyday understanding of culture, society, and the human condition. ID’s national public affairs campaign, INSPIRE A DIFFERENCE, is designed to inform a national dialogue around such topics as violence against women, domestic abuse, social and civil rights, mental health, bullying, and sexual assault, while inspiring viewers to take action and make a difference in the lives of others. More information and partner resources can be found at InspireADifference.com. To learn more about ID, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. ID is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s number-one pay-TV programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.
Glamour is the biggest fashion and beauty magazine brand in its competitive set, reaching an all-time high of one out of eight American women, with 11 million print readers and 9 million unique users online. Glamour has received a record number of National Magazine Awards, including Magazine of the Year, honoring print and digital excellence, and General Excellence for its category. Its content is available in an iPad edition, apps, podcasts, and books—including two New York Times best-sellers. In 2013 Glamour launched its video channel, which now boasts 46 video series and has received substantial critical accolades, including a 2014 National Magazine Award for Video and a Television Academy honor. In 2014 Glamour launched Lipstick.com, Glamour’s stand-alone beauty site and Condé Nast’s first-ever digital spin-off. With a robust social strategy across Facebook, Twitter, Instagram, YouTube, Snapchat, Google+, and Tumblr, Glamour’s total social media footprint is at a record high of 65 million touch points. For more information, visit Glamour.com.
About the Ella Mae Foundation
Founded by Beverly Gooden and named after her maternal grandmother, the Ella Mae Foundation is a nonprofit organization that takes a firm stand against the epidemic of violence against women. The organization is a realization of Mae’s philosophy of protection and superior upbringing for children as well as self-actualization and equitable rights for women.