(Miami, Fl.) Discovery Latin America/U.S. Hispanic (DLA/USH) announced today the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.
In addition to managing all aspects of the U.S. Hispanic portfolio, including programming, marketing and business development, Bargueiras will retain his current responsibilities as Senior Vice President, Advertising Sales for DLA/USH and international markets. In this position, Bargueiras oversees TV and online advertising sales activities for the region. Bargueiras also leads the international sales group based in New York, targeting U.S.- based clients involved in global campaigns.
“Ivan’s sharp business acumen and tremendous vision have helped DLA/USH attain new heights since he joined the company in 1997,” said Martínez. “His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the U.S. Hispanic market.”
A 14-year Discovery veteran, Bargueiras has also been instrumental in defining and diversifying the company’s commercial infrastructure, consistently outpacing industry growth and contributing to Discovery’s success in both the Latin American and U.S. Hispanic markets.
Prior to joining Discovery, Bargueiras served as advertising manager for the Weather Channel and Travel Channel Latin America Networks. In both positions, Bargueiras was influential in launching their sales efforts.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number-one non-fiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Latin America and the U.S., the Discovery Networks Latin America/US Hispanic (DLA/USH) portfolio consists of 13 brands. In Latin America, 11 Discovery brands reach 169 million cumulative subscribers in 34 countries with programming customized in three languages. Networks include: Discovery Channel, Discovery Kids, Animal Planet, Liv, Discovery Travel & Living, Discovery Home & Health, Discovery Civilization, Discovery Science, Discovery Turbo, Discovery HD Theater and TLC HD. DLA/USH also operates two U.S. Hispanic brands for Spanish-speaking audiences in the United States, Discovery en Español and Discovery Familia.