New York [July 16, 2019] HGTV has announced that Karen Bronzo will assume the role of Senior Vice President, Marketing, expanding her current responsibilities to include oversight of brand strategy and development of on-air/off-channel creative for the network. Bronzo, who joined HGTV in 2013 as Vice President, Ad Sales Marketing, will report directly to Jane Latman, President and will supervise marketing professionals in the company’s New York City and Knoxville, Tennessee offices.
As a key member of the HGTV Ad Sales Marketing team, Bronzo led marketing and promotional efforts for the brand’s popular home giveaways: HGTV Dream Home, HGTV Smart Home and HGTV Urban Oasis. In 2016, she was elevated to SVP where she worked with the network marketing team.
“Karen is a seasoned senior leader with extensive experience in media, marketing and business development,” said Latman. “Our ongoing success depends on breakthrough content and talent and on how effectively we promote those to new audiences. From establishing brand strategy to driving ad sales partnerships and developing unique experiential marketing opportunities, Karen’s deep experience leading brand teams – both from the client and agency perspective – is a huge asset for us. Her leadership on the marketing side is a big part of HGTV’s growth strategy.”
Prior to joining HGTV, Karen was at LeadDog Marketing Group as the Senior Vice President of Business Development and Account Strategy. She also spent eight years at Oxygen Media, leading both the Consumer and Ad Sales Marketing teams. Early in her career, Karen gained experience in media at Turner Broadcasting International and in advertising at J. Walter Thompson and BBDO Worldwide. A graduate of Georgetown University with a B.S. in Foreign Service, Karen is a member of Women In Cable Telecommunications (WICT).
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 88 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 16.8 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.