Lara Richardson Promoted To Group Executive Vice President Of Marketing For Discovery, Animal Planet And Science Channel

Lara Richardson

(LOS ANGELES) – Discovery Channel announced today it has promoted Lara Richardson to Group Executive Vice President of Marketing for Discovery, Animal Planet and Science Channel. Richardson, who most recently was Senior Vice President of Marketing for Discovery Channel, will now be responsible for creating and executing the marketing vision across the Discovery brand group including on-air and print campaigns as well as domestic distribution of creative content. Richardson will continue to be based in Los Angeles and report to Rich Ross, Group President of Discovery, Animal Planet, Science Channel and Velocity.

“Lara understands what it takes to build a marketing campaign that delivers high impact,” Ross said. “She is a leader, incredibly talented and has driven the marketing behind Discovery’s biggest series and projects. I’m very excited to see her creative vision expand across the networks.”

Richardson has made waves in the television industry with her innovative and Emmy Award-winning Shark Week campaigns including the 2013 record-breaking “Snuffy the Seal” promo, which trended on Twitter and went viral grabbing more than 6.5 million views on YouTube.

Prior to joining Discovery Channel, Richardson was Vice President of Creative for TLC, where she spearheaded TLC’s rebrand and brought to life its “Red Door” campaign. Richardson also oversaw the network’s iconic “TLC Summer” campaigns. Her efforts led to her team being recognized as “Marketing Team of The Year” for 2012, as well earning numerous CINE and Promax awards and a Cannes Lion. Prior to TLC, she was the Creative Director at the History Channel where she led the creative team and oversaw all on-air elements and earned a national Emmy® Award. Before joining History Channel, Richardson served as Supervising Producer at TLC and Discovery Home Channel.

In 2005 Richardson worked as a documentary filmmaker where she shot, directed, and produced the film, Katrina: A Volunteer Story for Discovery Production Group. The film documented her volunteer experience in the days after Hurricane Katrina and premiered on TLC.  Earlier she served as Senior Writer-Producer for Oxygen Media and Director of On-Air Group Promotion & Marketing for USA Broadcasting.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit