–13-Year MotorTrend Veteran Helped Create Smash Hit, Original Programming for SVOD Service–
(Los Angeles) – MotorTrend creative executive, producer and programmer Mike Suggett has been named Head of Programming and Development for MotorTrend Group. The announcement was made today by Alex Wellen, MotorTrend Group Global President and General Manager, to whom Suggett will report.
“Mike is as passionate and brilliant an automotive storyteller as they come,” said Wellen. “He can spot talent and has a track record of creating authentic programming that leaps off the screen. He is a world-class collaborator and I am thrilled to promote him into this transformational role. Our fans are in for a treat and the MotorTrend family is energized about sharing the massive slate of new programming on the horizon.”
As head of programming and development, Suggett will lead the global strategy for MotorTrend Group’s world-leading automotive focused video platforms. He is also responsible for developing the programming and scheduling strategies for both the MotorTrend App, the company’s SVOD product, and for MotorTrend TV, the #1 linear network for automotive super fans.
“There is a talented, passionate programming and development team at MotorTrend that I’m so fortunate to be part of,” said Suggett. “In addition to our robust slate of live events and specials, we have an embarrassment of riches in beloved series like WHEELER DEALERS, ROADKILL, BITCHIN’ RIDES and so much more. I’m looking forward to working with the team on an all new American adaption of TOP GEAR and finding ways to build on MotorTrend’s storied 70-year legacy.”
Suggett has more than 13 years of experience in developing original programming, production, cross-platform content strategy and integrated video marketing solutions. At MotorTrend he has played a key role in the production and development of hit series including ROADKILL, DIRT EVERY DAY, HOT ROD GARAGE and the forthcoming TOP GEAR AMERICA (wt). Most recently, he served as vice president of original programming, charged with guiding the content strategy for all MotorTrend digital video platforms.
Prior to MotorTrend Group, he held various positions at E! Entertainment Television and at Eye Candy Post and has directed marketing and promotional campaigns for large automotive brands including Toyota/Scion and Acura.
Suggett has won numerous awards for his work including: a min Magazine Media Award for Automotive Marketing Campaign of the Year for MotorTrend’s Genesis of the Genesis branded content and integrated marketing campaign; Adweek Media Plan of the Year for Best Use of Branded Content for MotorTrend’s hit series ROADKILL; and a Cannes Cyber Lion for MotorTrend’s reality series BUILT FROM EBAY.
Suggett graduated with a Bachelor of Arts degree from the University of California, Los Angeles. He is based out of MotorTrend Group’s global headquarters in Los Angeles.
For a headshot, click here.
About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV, formerly Velocity, and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 2 billion monthly content views across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA Tour to create the Global Home of Golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit https://corporate.discovery.com/ and follow @DiscoveryIncTV across social platforms.