Harpo Studios and William Morris Endeavor Entertainment Join Forces for “Oprah’s The Life You Want Weekend”
(Los Angeles, Ca.) Harpo Studios, O, The Oprah Magazine, OWN: Oprah Winfrey Network and William Morris Endeavor Entertainment (WME) announced today the Fall 2014 launch of “Oprah’s The Life You Want Weekend,” an eight-city arena tour and transformational weekend featuring Oprah Winfrey and a team of special guests, sponsored by Olay and Toyota.
Tickets will go on sale to the general public beginning April 7 at 10 a.m. local time at www.oprah.com/tour.
“All of my life I have wanted to lead people to an empathy space. To a gratitude space,” said Oprah Winfrey. “I want us all to fulfill our greatest potential. To find our calling, and summon the courage to live it.”
Each tour stop will span two days. On Friday nights, Oprah will take the stage, bringing her personal story and insights to life in a one of a kind intimate evening. Then on Saturdays, Oprah will lead a day-long gathering of thousands with handpicked thought leaders and pop culture icons including Iyanla Vanzant, star of OWN’s hit series “Iyanla: Fix My Life,” regular O Magazine contributor, best-selling author and spiritual life coach; best-selling author of Eat Pray Love, Elizabeth Gilbert; and one of Time 100’s Most Influential people, Pastor Rob Bell. Additionally, world-renowned author and pioneer in mind-body medicine Deepak Chopra will take the stage in select cities.
For the weekend experience, Olay and Toyota’s sponsorships are natural fits. “When women feel their best beautiful, they feel stronger, more confident and empowered,” says Lela Coffey, Marketing Director of North American Beauty Care at Procter & Gamble. “Olay is excited to be partnering with ‘Oprah’s The Life You Want Weekend’ to spread the message that women should never have to settle and help them put their best face forward – the best possible version of themselves every day.”
“At Toyota, we believe in inspiring our guests to go places they may never have imagined possible,” said Jack Hollis, vice president marketing, Toyota Motor Sales, U.S.A., Inc. “By partnering with ‘Oprah’s The Life You Want Weekend,’ we hope to empower countless women from coast to coast to strive toward greater levels of achievement.”
“Oprah’s The Life You Want Weekend” will visit the following cities:
Sept. 5-6 Atlanta, Georgia Philips Arena
Sept. 12-13 Auburn Hills, Michigan The Palace of Auburn Hills
Sept. 19-20 Washington D.C. Verizon Center
Sept. 26-27 Newark, New Jersey Prudential Center
Oct. 17-18 Houston, Texas Toyota Center
Oct. 24-25 Miami, Florida American Airlines Arena
Nov. 7-8 Seattle, Washington KeyArena at Seattle Center
Nov. 14-15 San Jose, California SAP Center at San Jose
Tickets for the weekend event start at $99. In addition, VIP experience, concierge and gift bag opportunities will be available in each city depending on ticket level. For more information on the tour, please visit www.oprah.com/tour and follow on Twitter/Instagram @LifeYouWantTour.
About Harpo, Inc.
Harpo, Inc. is comprised of four main divisions: Harpo Studios, Harpo Print, Harpo Films and Harpo Radio. Each are inspired and led by the creative mind of Oprah Winfrey and strive to connect people together on a global level. For 25 years, Harpo Studios produced the number one talk show, “The Oprah Winfrey Show,” and has been instrumental in launching iconic series such as “The Dr. Oz Show” and “Dr. Phil.” The award-winning studio currently creates and produces over 130 hours of original television programming exclusively for OWN: Oprah Winfrey Network. Popular series include the Emmy award winning “Oprah’s Lifeclass” and “Super Soul Sunday,” the Emmy award-nominated “Oprah’s Master Class,” “Oprah’s Next Chapter,” “Oprah: Where Are They Now?” and “Iyanla: Fix My Life,” as well as a variety of specials. Harpo Print, along with Hearst Magazine, publishes the monthly, O, The Oprah Magazine, credited as one of the most successful women’s magazines today with a circulation of 2.35 million a month. Harpo Films develops and produces feature films, most recently Dreamworks’ “The Hundred-Foot Journey” starring Helen Mirren, currently in production. Harpo Radio produces Oprah Radio (Sirius Channel 204, XM Channel 107) on SiriusXM radio, featuring a broad range of daily programming.
About William Morris Endeavor Entertainment (WME)
WME is a leading entertainment and media company with an unparalleled client list of artists and content creators across film, television, music, literature, theatre and digital media. Named to Fast Company’s list of “The World’s Most Innovative Companies 2014,” WME was formed by the 2009 merger of the William Morris Agency and Endeavor, has over 1,000 employees, and is headquartered in Beverly Hills, with offices in New York, Nashville, London, Miami and Dallas. Through its partner companies, including award-winning global creative agency Droga5, WME also provides clients with unique advertising, brand integration and marketing opportunities across traditional, social media, mobile and gaming platforms.