Network Delivers Best Year Ever and Fourth Year of Growth in Key W25-54 Demo (+10% in W25-54 vs. 2014)
OWN is the Fastest Growing Top 25 Ad-Supported Cable Network in W25-54
OWN Remains the #1 Network on Tuesday Nights For Women with Popular Series “The Haves and the Have Nots” and “If Loving You is Wrong”
Los Angeles – OWN: Oprah Winfrey Network closed out 2015 as its most-watched year in network history achieving its fourth consecutive year of double-digit prime growth in total viewers (up +13% with 487,000 total viewers). 2015 was also the network’s best year ever and fourth year of growth in the key W25-54 demo (0.33 W25-54, up +10% vs. 2014). OWN’s W25-54 prime average ranked #25 among ad-supported cable networks, up +4 spots vs. 2014. OWN is the fastest growing top 25 ad-supported cable network in prime among W25-54 and is one of only two ad-supported cable networks to have achieved double-digit prime growth in total viewers in each of the past four years. Additionally, OWN was the #2 cable network in prime among African-American women.
For 2015, OWN was the #1 cable network for women and the #1 network on all of TV among African-American women and total viewers on Tuesday nights. Popular Tuesday night series “The Haves and the Have Nots” and “If Loving You is Wrong,” from Tyler Perry, both ranked among the top seven original scripted series on ad-supported cable for W25-54 and were primetime’s top two original cable series among African-American women. Both series ranked among Tuesday night’s top three original cable series for W25-54 and W18+ and were Tuesday night’s top two original series on all of TV among African-American women and total viewers.
OWN was Saturday night’s #2 network on all of TV among African-American women. Saturdays on OWN yielded the top nine original series on ad-supported cable (non-sports) among all African-American women. These popular series included: “Iyanla: Fix My Life,” “Welcome to Sweetie Pie’s,” “Legends: OWN at the Apollo,” “Livin’ Lozada,” “Raising Whitley,” “Flex & Shanice,” “2 Fat 2 Fly,” “Deion’s Family Playbook” and “Oprah: Where Are They Now?”
Additionally, on Friday nights, OWN was the #2 cable network among African-American women. Comedy series “For Better or Worse” and “Love Thy Neighbor,” both from Tyler Perry, ranked among Friday night’s top three original cable series for African-American women.
Source: The Nielsen Company
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.