Los Angeles – Discovery Communications announces today the addition of Rebecca Howard as Senior Vice President, Emerging Platforms and Partnerships. An established digital executive, Howard will be responsible for leading strategy, programming and production for Discovery Communications’ Webby- and Shorty-award winning Discovery VR brand portfolio, along with driving social initiatives and new partnerships in collaboration with the company’s U.S. networks leadership. Karen Leever, EVP and General Manager of Discovery Digital Media, to whom Howard reports, made the announcement.
“Rebecca is a dynamic and innovative executive with extensive industry experience in traditional and new media,” said Leever. “I am thrilled to have her join the team, and look forward to seeing her passion for connecting new technologies and engaging content to create best-in-class digital experiences across Discovery’s first-mover VR and digital platforms.”
Howard assumes leadership of Discovery VR as the product surpasses 2M downloads and reaches 100M views across platforms. The industry-leading launch of Discovery VR in August 2015 was born of the company’s commitment to explore emerging technologies as a means to further engage and connect with audiences. Since that time, the offering has grown to include over 130 immersive experiences, from network extensions to branded content and standalone videos.
Prior to joining Discovery Communications, Howard served as a strategic virtual reality advisor for several digital-focused companies, including Discovery. Previously, Howard served as General Manager of Video at The New York Times, where she was responsible for developing and growing the company’s video content across platforms, overseeing content strategy, branding, marketing and distribution, and leading the launch of Times Video, which received an Emmy nomination for Modern Love and an Emmy win for A Short History of the High-rise. She also led the launch of New York Times VR and oversaw the launch of the company’s first VR film, Walking New York, created in partnership with Chris Milk. Howard also previously served as Head of Development at AOL/Huffington Post Media Group, where she oversaw the production, development and launch of original scripted and non-scripted series, and as VP Production, Fox Digital Studios at 20th Century Fox, where she created original programming, branded entertainment and various integrated marketing initiatives.
Howard has a Bachelor of Arts in Political Science from University of Vermont. She is based in Discovery’s Los Angeles office.
“Discovery has a steadfast commitment to continually finding new, innovative ways to engage audiences, and as first movers in virtual reality, I’m looking forward to working across the company’s award-winning portfolio to drive this mission forward as new innovative mediums like VR are rapidly changing the media landscape,” added Howard.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports and kids programming brands. Reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across screens through digital-first programming from Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.