SHARK WEEK Kicks Off Sunday, July 23 on Discovery
(Los Angeles) – SHARK WEEK, television’s longest-running and eagerly awaited summer TV event returns to Discovery Channel on Sunday, July 23 at 7:00 PM ET/PT and continues through Sunday, July 30. This is the first year in the franchise’s history that SHARK WEEK will sync up around the world, airing during the same week on Discovery Channel in more than 220 countries and territories. SHARK WEEK has an impressive list of marketing partners. SHARK WEEK has once again collaborated with an impressive list of marketing partners, giving fans the opportunity to celebrate and experience SHARK WEEK in unique and jawsome ways.
This year, SHARK WEEK announces a new partner – Live Love Polish. Returning partners include Southwest Airlines®, Cold Stone Creamery®, Great Clips, Georgetown Cupcake, Oceana, Lokai and popular Ubisoft® apps Hungry Shark Evolution and Hungry Shark World.
A group of hotels from the Marriott International portfolio will team up with SHARK WEEK to bring shark excitement to hotel guests nationwide. Select hotels in Washington DC, New York City and Newport, RI will invite their guests to swim on by for a chance to view pre-televised shows and have signature snacks and cocktails. Participating hotels including New York Marriott Marquis; Newport Marriott; Washington Marriott Georgetown; Marriott Marquis Washington, DC; Washington Marriott Wardman Park; Washington Marriott Metro Center and Crystal City Marriott.
Located in the heart of historic Newport, RI, the Skiff Bar at the Newport Marriott overlooks the Newport Marina and stunning coastal views. During the week of July 16, specials include Fish & Chip Bites and Blackened Fish Tacos. Bar goers can sip on a Blood in the Water cocktail or Landshark Lager while trying their hand at corn hole with a shark bean bag.
Broadway Lounge at the New York Marriott Marquis in Times Square will have a preview screening of Return To The Isle of Jaws on July 12. During the week of July 23, starting at noon each day, Broadway Lounge will dive into Shark Week on its multiple screens. The bartenders will serve a specialty Shark Week cocktail, along with fun food items.
From July 16-30, jump in with the sharks at Washington Marriott Wardman Park which will have the shark floats in pool. On dry land, enjoy specials like the Shark Bait Beer Bucket, Reef Shark Cocktail, and Cilantro Mango Lime Mako. At Visteur Bar and Lounge at Washington Marriott Georgetown, the Shark Bite Cocktail will have a mock shark fin inside the ice and the “How to Attract Sharks” menu will have dishes such as Avocado Shrimp and Scallop Ceviche served in Scallop Shells.
Also, joining SHARK WEEK as a first-time partner is Live Love Polish which offers unique and non-toxic beauty products for women of all ages. Live Love Polish and Discovery teamed up to create a limited-edition collection of co-branded SHARK WEEK nail polish. The collection includes a blue polish, ‘Shark After Dark’ and a grey polish, ‘Shark Skin’ and will be sold online at www.livelovepolish.com. In addition, with each unit sold, Live Love Polish will donate $1 to Oceana shark conservation efforts.
Southwest Airlines® takes SHARK WEEK to the skies once again to celebrate this summer’s sharktacular event. The SHARK WEEK-themed Southwest aircraft is back and will take flight once again this summer. The custom Boeing 737-700 aircraft is emblazoned with regal sharks, showing off more shark species than ever before! Southwest and Discovery have also teamed up to give customers an exclusive SHARK WEEK experience onboard. Shark fans can watch SHARK WEEK content onboard WiFi-equipped aircraft via the on-demand channel including a first look at African Shark Safari before it airs on Discovery Channel during SHARK WEEK.
Additionally, Southwest Airlines and Discovery want to send a family of four on a jawsome vacation to Grand Cayman in the Cayman Islands to see the sharks up close! Enter the “Dare to Dive” sweepstakes at Southwest.com/sharkweek for a chance to win a trip to Grand Cayman. Please visit www.southwest.com/sharkweek for complete rules and to enter for a chance to win.
Great Clips, the world’s largest salon brand with more than 4,100 salons in the U.S. and Canada has partnered with SHARK WEEK for the fifth year in a row. On Sunday, July 30 Hendrick Motorsports driver Kasey Kahne, will drive the Great Clips/SHARK WEEK-branded No. 5 car at the Monster Energy NASCAR Cup Series at Pocono Raceway. Additionally, Great Clips and Discovery will encourage fans to give back through a donation program to Oceana. For every Great Clips Online Check-In app downloaded during the month of July, Great Clips will donate $1 to Oceana shark conservation efforts (up to $10,000). The Great Clips partnership will also feature in-salon co-branded signage in salons nationwide throughout the month of July.
As summer heats up, SHARK WEEK gets cooler – and sweeter – with delicious, frozen SHARK WEEK Creations® from Cold Stone Creamery®. Still a bad week to be a seal, but it’s a great week to eat ice cream. Enjoy two new tasty exclusive Cold Stone Creamery® SHARK WEEK products: the delicious “Great White Bite” Creation™ (Sea Salt Sweet Cream Ice Cream with Strawberries, Graham Cracker Pie Crust and Blue Gummy Sharks) as well as the “Deep Sea Delight™” Ice Cream Cupcake; both, available now until August 1. Take a bite out of these SHARK WEEK Creations™ in participating locations across the United States and look out for the in-store signage in all Cold Stone Creamery® stores nationwide. Additionally, Cold Stone Creamery® will be giving away SHARK WEEK swag. Fans are encouraged to share a photo of their delicious Shark Week Creation™ using #ColdStoneSharkWeek for a chance to win. Visit www.coldstonecreamery.com/sharkweek/ for official rules and details.
Presented by Fathom Events and Discovery Channel, “SHARK WEEK at the Movies” hits U.S. movie theaters for a special one-night premiere event on Tuesday, July 18 at 7:30 p.m. local time. Tickets can now be purchased online by visiting www.fathomevents.com or at participating theater box offices for this exclusive debut, featuring a special new episode from Shark Week 2017, Return To The Isle Of Jaws along with a fan favorite from Shark Week 2016, Return Of Monster Mako.
Discovery continues its partnership with Oceana, the largest international conservation group working solely to protect the world’s oceans. Oceana will provide access to content, facts, experts and celebrity supporters to help support SHARK WEEK promotional efforts across Discovery. Oceana utilizes science-based campaigns to win concrete policy victories aimed at stopping overfishing, controlling bycatch and protecting essential marine habitats. Since its formation in 2001, Oceana has protected over 3.5 million square miles of ocean, advocated for science-based fisheries management in major fishing countries and saved innumerable animals including sea turtles, sharks and dolphins.
Returning SHARK WEEK partner Lokai has re-released the custom Shark Lokai that is available until July 30 on www.lokai.com. The Lokai lifestyle is devoted to finding balance, sharing success during life’s peaks and gaining perspective during lows. With many sharks in danger of extinction, the ocean’s balance is disrupted. With each purchase of a Shark Lokai, $1 will be donated to Oceana’s efforts to save our sharks and restore the ocean’s balance.
Discovery is teaming up once again with Hungry Shark® Evolution and sequel Hungry Shark World, popular apps from Future Games of London, a Ubisoft studio, which are available on all major App stores. The Hungry Shark series, which has been the number one game in 48 countries, will once again provide fans with even more interactive SHARK WEEK fun. Each shark-themed game will feature exclusive, in-game SHARK WEEK content that will be integrated seamlessly into the popular games. Moreover, the games’ social media accounts will feature special content intended to promote Oceana’s shark advocacy work.
Lastly, Shark enthusiasts can satisfy their sweet tooth with our returning partner Georgetown Cupcake. This year, Georgetown Cupcake has created the 2017 Shark Week Dozen, which are available in all locations nationwide as well as on georgetowncupcake.com. The partnership will also feature in-store signage at all locations. Georgetown Cupcake was founded by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne in 2008 in Washington DC. They have since opened stores in New York, Los Angeles, Boston and Atlanta.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.