February saw Single- to Double-Digit Growth vs. YAGO on 5 Nights of the Week
(Silver Spring, MD) – TLC closed February 2018 with its highest rated February Prime performance in four years with W25-54 and W18-49 demos, making it the #4 ad-supported cable network among these demos in Prime for the month. The network also saw single to double-digit increases year-over-year in Prime on five nights of the week. This growth was driven by new series and returning fan favorites on Wednesday and Sunday nights.
TLC finished out February as the #1 cable network on Wednesday nights among key W25-54 and W18-49 demos. This was driven by the sixth season of MY 600-LB LIFE which is averaging 1.8M P2+ viewers, and pacing as the series’ highest-rated season ever with W25-54/18-49. Also on Wednesday nights, freshman transformation series FAMILY BY THE TON averaged 1.2M P2+ viewers. It was the highest monthly Wednesday Prime performance among W25-54 ratings since February 2017.
TLC was the #3 cable network on Sunday night among W25-54/18-49, driven by SISTER WIVES and SEEKING SISTER WIFE. Averaging 1.9M P2+ viewers, SISTER WIVES was the #3 cable program in February among W25-54/18-49 in its Sunday 8-10P time period. New series SEEKING SISTER WIFE is averaging 1.2M P2+ viewers, making it the #2 program in February among W25-54/18-49 in its Sunday 10-11P time period.
Also in February, TLC was the fifth most social reality cable network on Facebook, up +2 spots from January, and #6 on Twitter, up +2 spots vs. January. For the second consecutive month, MY 600-LB LIFE was TLC’s most social show, with each February episode ranking as the #2 most social cable reality program on premiere nights. SEEKING SISTER WIFE more than doubled its January social interactions for new episodes, making it the #5 most social reality cable programs on Twitter.
Source: Nielsen, February 2018 (01/29/18-02/25/18); February 2017 (1/30/17-02/26/17). Prime = 8-11pm. Data based on Program Based Daypart (000s). L+3, Cov Rtg/ (000s). Shows over 1.0M = Premieres only, 3+ telecasts. Based on P2+ (000).
Social Rank Source: Nielsen, Social Content Ratings data, ranked on total program interactions in Prime unless otherwise noted. Programs include all Prime telecasts.
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments. In 2017, TLC’s ratings increased by double digits (up a record +12% among women 25-54) and ranked as the #6 ad-supported cable network in Prime among W25-54.
TLC is a global brand available in more than 88 million homes in the US and 271 million households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO – the network’s TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in more than 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.