— TLC Drives Viewership Increases in Key Markets Fueled by Original Series MY NAKED SECRET, DON’T TELL THE BRIDE and MONEY ON THE MENU —
(Silver Spring, Md.) Discovery Networks International (DNI) today announced new launches in the ongoing rollout of TLC in Africa, Denmark, Finland, Latin America and Portugal. With these key launches, the network will reach more than 100 million households as of November 2, 2011-making TLC the leading global lifestyle and entertainment network.
“On the heels of TLC’s successful launches across Europe, Africa and Asia-Pacific, the upcoming debut of TLC in Latin America, Finland, and Portugal, the network now reaches 170 markets and more than 100 million households internationally, and 200 million worldwide,” said Mark Hollinger, President and CEO, Discovery Networks International. “TLC’s brand strength and programming diversity has become a powerful complement to the Discovery Channel brand-and the strong ratings generated by both TLC programming from the United States and original series created by DNI’s production team are already attracting loyal audiences in multiple markets around the world.”
TLC will launch in Finland on November 1 and in Portugal on November 2.
In Latin America, Discovery Travel & Living will undergo a brand enhancement to become Travel & Living Channel (TLC) beginning November 1, available to viewers in 38 countries across the region. TLC will build off of the solid foundation established by Discovery Travel & Living, strengthening the network’s acclaimed repertory of travel shows and expanding its offering of culinary-themed programming with an eclectic collection of series defined by the shows personalities.
On October 14, TLC launched in a further 46 countries across Africa through Discovery’s distribution partner, Multichoice. The biggest pay-TV operator in sub-Saharan Africa, Multichoice will air TLC on Africa’s digital DStv service, which has 3.5 million subscribers across the continent. TLC is also available in South Africa on Top TV.
TLC also launched on October 6 in Denmark to 1 million households across the country. In its first day on air, TLC succeeded in lifting primetime viewership by 94% [i], due to strong showings by popular programs including WHAT NOT TO WEAR and ON THE CASE WITH PAULA ZAHN.
Since launching in 2010, TLC now ranks as the #1 international travel and lifestyle channel in Asia Pacific [ii] and the #1 lifestyle channel in Poland [iii] in the core target of P15+ and W25-49. Popular worldwide TLC hits such as CAKE BOSS and SISTER WIVES, coupled with fresh original international series MY NAKED SECRET, DON’T TELL THE BRIDE and MONEY ON THE MENU, produced for TLC by DNI’s in-house production and development unit, have delivered stellar ratings across European markets.
As of November 2, 2011, TLC will be available in nearly 170 markets and more than 100 million households outside the United States. The most widely distributed female-targeted entertainment and lifestyle channel brand in pay-TV, TLC is a global lifestyle and entertainment destination for women, presenting non-scripted and scripted programming featuring real life stories and universal themes that resonate with viewers around the world. TLC’s programming is told through the lens of larger than life characters and adaptable formats, celebrating everything from relationships and life stages, to makeover and transformation to food and travel. In the United States, TLC is a top 10 networks for women and one of the fastest-growing female lifestyle channels.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 24 international brands, reaching more than one billion cumulative subscribers with programming available in 44 languages. For more information please visit www.discoverycommunications.com.
[i] Source: TNS Gallup, TLC Danmark = October 6, 2011 vs. Discovery Travel & Living (week 31-39, Thursdays.)
[ii] Source: Peoplemeter, Jan-Jun 2011 monthly reach 39,728,243, All Pay TV viewers, 6 markets: Australia, India, Malaysia, Philippines, Singapore, Taiwan.
[iii] Source: AGB Poland.