–Facebook Watch Series Generates New TLC Linear Show on January 13–
(New York, NY) – TLC announced today a multiplatform endeavor with highly sought-after bridal designer Hayley Paige. As the home of weddings on TV, TLC is taking the genre across all screens with the debut of Hayley Ever After, a 5-episode series that is currently available on Facebook Watch. The franchise will extend beyond Facebook with a one-hour special on TLC entitled Hayley Ever After: The Dress.
“TLC has a long been a leader in the wedding genre on linear television. Producing for Facebook allows us to expand our expertise and experiment with a digital first content strategy,” said Scott Lewers, Senior Vice President of Multi-Platform Programming and Digital Content, TLC. “Our production partners INE Entertainment have been great in creating a new multi-platform production model. We are thrilled to welcome Hayley Paige to the TLC family.”
HAYLEY EVER AFTER brings the next generation of wedding style to Facebook Watch with today’s bridal fashion ‘It Girl.’ In this series for Watch, TLC goes inside the mind of Hayley Paige and her JLM team. The super successful girl boss shares an inside look at how her dreamy dresses become a reality and make all her brides’ wedding dreams come true. The premiere episode, Hayley’s 15 Minutes of Fabulous, is now available on Facebook Watch.
Coming to TLC in 2018, HAYLEY EVER AFTER: THE DRESS follows Hayley as she takes on The Bachelorette’s Kaitlyn Bristowe’s wedding dress. A design challenge is born when Hayley’s interns compete amongst one another to impress the celebrity with their innovative styles. The one-hour special airs on TLC Saturday, January 13 at 9/8c.
“Discovery is committed to creating and nurturing a community of superfans through video across all screens. Earlier this year, we announced we would be creating content for the Watch platform,” said Fred Graver, SVP Original Content and Social for Discovery. “I am very proud of the series we’ve published so far including, CAKE BOSS: OUTRAGEOUS CAKES and OUTDAUGHTERED: QUINTESSENTIALS for TLC and CELEBRITY ANIMAL ENCOUNTERS for Animal Planet and we are excited to see how fans engage with our latest launch.”
Both series featuring Hayley Paige were produced by INE Entertainment. Hayley Paige is a brand under multi-division bridal house, JLM Couture Inc.
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments. In 2017 to-date, TLC ranks as the #6 ad-supported cable network in Prime among W25-54.
TLC is a global brand available in more than 89 million homes in the US and 271 million households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO – the network’s TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in more than 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.