-2018 SAY YES TO THE PROM special to premiere on TLC on March 24 at 9/8c-
-Tour to make special stops in Miami, Tampa and Houston for students impacted by the 2017 hurricanes-
(Silver Spring, Md.) – TLC’s SAY YES TO THE PROM initiative is back and kicking off the 2018 prom season alongside returning retail partner Macy’s to help 1,000 underserved and academically high-achieving students across the country find the perfect prom look. In addition to gifting students with prom dresses, tuxedos and accessories as well as one-on-one style sessions with Monte Durham of TLC’s SAY YES TO THE DRESS: ATLANTA, TLC and premier editorial partner Seventeen magazine also are, for the first time ever, bringing the prom of a lifetime to one deserving high school as part of the initiative’s inaugural “Win A Dream Prom for Your School” contest.
TLC will kick off the 2018 SAY YES TO THE PROM tour with an all-expenses paid prom for the students of New York City’s Inwood Academy for Leadership Charter School, winner of the 2018 prom contest, in February. Ahead of the prom, students from Inwood Academy will be treated to a full shopping day alongside Durham where they will receive free prom dresses and accessories by Macy’s and, for the men, tailored suits, watches and dress shirts provided by Sean John. Participants also will be treated to complimentary hair and makeup consultations provided by Paul Mitchell Schools. A 60-minute SAY YES TO THE PROM special following students from this year’s prom event will premiere on TLC on March 24 at 9/8c for the third consecutive year.
The SAY YES TO THE PROM tour will continue in March and April, making special stops in Miami, Tampa and Houston for students in areas impacted by the 2017 hurricanes. The tour also will stop in Knoxville, Tenn. and Silver Spring, Md. Each stop along the tour will feature an all-day “shopping” event to outfit participating students with the perfect head-to-toe prom ensemble. Beyond these local events, the specially designed line of SAY YES TO THE PROM dresses and accessories will return to Macy’s stores nationwide for the second year in a row on January 15.
“In 2011, Discovery Communications created TLC’s SAY YES TO THE PROM, a prom dress donation drive and outreach event aimed at outfitting high school students with prom attire. Initially held at our global headquarters in Silver Spring, Md., that program has since evolved into a nationwide initiative with an exceptional, impactful mission – to give underserved, deserving students across the country an unforgettable prom experience along with educational and career-building opportunities to broaden their horizons beyond the prom and prepare for their futures,” said Adria Alpert Romm, Chief Human Resources and Global Diversity Officer, Discovery Communications, and creator of SAY YES TO THE PROM.
Designed to go beyond the dress and tuxedo to prepare students for college and careers, this year’s SAY YES TO THE PROM will feature scholarship, internship and mentorship opportunities as part of educational and youth workforce partnerships with The Will and Jada Smith Family Foundation’s Careers in Entertainment initiative and The Emma Bowen Foundation. Students at each event also will meet and be paired with professional mentors from the fashion and media industries. These mentor-mentee relationships will extend beyond the event and offer students an ongoing connection to the professional world.
This year’s SAY YES TO THE PROM tour welcomes both new and returning national partners. In addition to a glittering selection of over 2,500 donated dresses as well as bags and accessories from Macy’s, SAY YES TO THE PROM will be more impactful than ever before as a result of contributions from premier partners including Katy Perry Collections, which will provide women’s shoes. Paul Mitchell Schools will help participants cultivate their personal prom style by providing hair and makeup consultations. George Worrell Style will be on-site to provide professional tailoring services, and Morgan Taylor Professional Nail Lacquer will provide nail polish. AT&T® employee volunteers will again serve as mentors and style guides for this year’s initiative.
Dates and locations for the 2018 SAY YES TO THE PROM tour include:
- January 25 (Shopping Day) in New York City, N.Y.
- February 15 (Win A Prom) in New York City, N.Y.
- March 15 (Shopping Day) in Miami, Fla.
- March 19 (Shopping Day) in Tampa, Fla.
- March 22 (Shopping Day) in Houston, Tex.
- March 29 (Shopping Day) in Knoxville, Tenn.
- April 5 (Shopping Day) in Silver Spring, Md.
For up to date information on this year’s initiative and more information on philanthropic partner Becca’s Closet, as well as photos and videos, please visit www.tlc.com/sayyestotheprom and follow #SYTTP on Twitter and Instagram.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments. In 2017 to-date, TLC ranks as the #6 ad-supported cable network in Prime among W25-54.
TLC is a global brand available in more than 89 million homes in the US and 271 million households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO – the network’s TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in more than 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.