Enrique R. Martínez is president and managing director of Discovery Networks Latin America/U.S. Hispanic (DLA/USH) and Canada. Since 2001, he has been responsible for the company’s commercial and operational units, including sales, affiliate relations, cable distribution, production operations, research, marketing, communications and information technology for Discovery’s 13 real-world entertainment networks in Latin America: Discovery Channel, Discovery Kids, Discovery Home & Health, Investigation Discovery, Animal Planet, TLC, Discovery Civilization, Discovery Science, Discovery Turbo, Discovery Theater HD and Discovery World HD as well as Discovery en Español and Discovery Familia, two brands exclusively for the U.S. Hispanic market. He also oversees Discovery Communications’ business in Canada and works with Discovery’s international licensing arm to ensure cross-platform brand awareness and increased revenue in licensing and programming sales.
During his tenure at Discovery, Martínez has helped create a diverse and successful portfolio of networks in Latin America, the Iberian Peninsula and the U.S. Hispanic market. His leadership has been instrumental in consolidating the company’s flagship network, Discovery Channel, as the leading brand in Latin American factual programming. He is also credited with turning Discovery Kids into a top source of quality programming for young viewers and Discovery Home & Health into the top lifestyle network channel for women. Martínez transformed Animal Planet into one of Latin America’s most popular networks and ensured the successful launches of Discovery Familia in the U.S. Hispanic market and Discovery Theater HD, Discovery World HD (formerly TLC HD) and Investigation Discovery in Latin America. Thanks to his leadership and direction, DLA/USH’s 13 combined brands reach 384 million cumulative viewers in 48 countries and territories, and are customized in three languages.
Martínez holds an MBA from the University of Miami and a bachelor’s degree in communications from Pepperdine University and is fluent in English, Spanish and Portuguese. He is Chairman of the Board of the Wow Center, a training and activity center in Miami for people with developmental disabilities, and serves as a member of the Baptist Health System’s International Advisory Board.