Karen Leever is Executive Vice President and General Manager of Digital Media at Discovery. In this capacity, Leever is responsible for extending the reach of Discovery’s expansive digital brands and businesses in the United States, including the operation and monetization of the company’s TV-everywhere GO streaming apps, the strategy and production of digital and social mobile-first content across all networks and platforms and Discovery VR, the company’s breakthrough virtual reality product. She also leads strategy, design and development for all Discovery apps and is responsible for driving design and development of network websites.
Previously, Leever spent 10 years at DIRECTV, where she served most recently as Senior Vice President, Digital and Direct Sales, driving the satellite television company’s business. While at DIRECTV, she also drove new subscription acquisition growth, digital product strategy and all cross-platform digital efforts. Prior to joining DIRECTV, Leever led the planning, launch and operations for a revamped kmart.com as Vice President of E-commerce and Marketing. Earlier, she spent more than a decade in electronic TV retailing both at HSN and QVC, overseeing website design, messaging, pricing and programing strategies. She’s a graduate of Lehigh University. Leever is based out of Discovery’s New York City office.