Karen Leever serves as President of U.S. Digital Products and Marketing. In this role, Leever oversees the company’s suite of 18 TV Everywhere GO apps and manage the design, development, engineering, analytics, operations and monetization of the company’s growing U.S digital businesses. Additionally, she spearheads Discovery’s domestic direct-to-consumer endeavors. Leever reports to Peter Faricy, CEO, Global Direct to Consumer, Discovery.
Leever most recently served as Executive Vice President and General Manager of Digital Media at Discovery. In this capacity, she was responsible for extending the reach of Discovery’s expansive digital brands and businesses in the U.S. She launched the company’s mobile-first suite of TV Everywhere GO apps, which now generate more than 40M streams per month and boast 40,000 titles of live and on-demand content. Leever also led strategy, design and development for the GO apps and was responsible for driving design and development of Discovery’s network websites. She implemented the company’s first full-service digital agency, focusing on acquisition and content strategy, product ideation and development, analytics and tech.
Before joining Discovery, Leever spent 10 years at DIRECTV, where she served most recently as Senior Vice President, Digital and Direct Sales, driving the satellite television company’s business. While at DIRECTV, she also drove new subscription acquisition growth, digital product strategy and all cross-platform digital efforts.
Prior to DIRECTV, Leever led the planning, launch and operations for a revamped kmart.com as Vice President of E-commerce and Marketing. Earlier, she spent more than a decade in electronic TV retailing both at HSN and QVC, overseeing website design, messaging, pricing and programming strategies.
Leever currently sits on the boards of Express, Inc. and Group Nine Media. She is a graduate of Lehigh University and lives with her husband and two children in Summit, New Jersey. Leever is based at Discovery’s global headquarters in New York City.