Leigh Anne Brodsky serves as Executive Vice President, Discovery Global Enterprises overseeing consumer products, location-based entertainment and program sales worldwide. She is responsible for fueling the overall Discovery brand by igniting the growth of superfans with authentic experiences; developing strong product advocates and expanding the company’s content and brand footprint across the world.
Brodsky joined Discovery in June of 2016 and has already launched several new successful licensing and merchandising programs including Say Yes to the Prom dress and jewelry lines and the company’s first-ever global partnership with Uniqlo. Previously, Brodsky served as Managing Director at Peanuts Worldwide and Iconix Entertainment, a joint venture with the family of Charles M. Schulz. In this role, she oversaw the company’s global entertainment business, built the largest retail footprint for the Peanuts property and expanded the Iconix Entertainment division’s global portfolio. Prior to Peanuts Worldwide and Iconix Entertainment, she served as President of Nickelodeon Consumer Products, overseeing parent company Viacom’s global licensing and merchandising business from 1999 to 2011, which included major brands like SpongeBob SquarePants, Dora the Explorer, Blue’s Clues, Comedy Central’s South Park and MTV’s Jersey Shore.
Brodsky has also held senior executive positions at Lorne Michaels’ Broadway Video (Saturday Night Live), Little Golden Books and Scripps Howard. In 2011, Brodsky was selected for induction into the International Licensing Industry Merchandisers’ Association’s (LIMA) Hall of Fame. This honor has been reserved for only 43 individuals including Walt Disney, George Lucas and Jim Henson. Brodsky was named Advertising Age’s Marketer of the Year in 2003. She is also a twice-elected member of the LIMA Board of Directors, the licensing industry’s governing body, where she serves on its charity fund-raising committee. Brodsky received a Bachelor of Arts in English from Holy Cross in Worcester, MA.