Patrizio “Pato” Spagnoletto serves as Global Chief Marketing Officer, Direct-to-Consumer at Discovery, Inc. In this position, Spagnoletto plays a key leadership role in establishing discovery+ as a must-have service for consumers around the world. He oversees a unified global direct-to-consumer marketing organization that drives adoption of discovery+ across North America, EMEA, LATAM and APAC and has broad responsibilities for branding, subscriber growth, research and analytics. In addition to the unified direct-to-consumer focused marketing team he oversees, Spagnoletto also works in close partnership with U.S. networks and local international marketing teams to leverage all of Discovery’s assets to drive discovery+.
Spagnoletto most recently served as EVP and Head of Marketing for Hulu, where he oversaw the company’s marketing efforts and was critical in the impressive subscriber growth across both the SVOD and live TV businesses. He led a team of marketers responsible for creating and executing campaigns and events across brand, creative, subscriber growth, and consumer research. Prior to Hulu, Spagnoletto served in leadership positions at Steelhouse, Farmers Insurance and Yahoo!.
Spagnoletto holds a BA in Economics from Lafayette College and is an Advisory Board Member of St. Jude Children’s Research Hospital. He is married with two children and resides in Los Angeles.