Happy Shark Week!

It’s officially the most jawsome time of the year: Shark Week. Celebrating its 25th year, Shark Week has become a summertime ritual and pop culture phenomenon. In that 25 years, television viewing has evolved, too. With the rise of Twitter, Facebook, smartphones and tablets, watching TV is an even more social experience than before and networks, like Discovery Channel, can bring fans even closer to the action – even letting…

Discovery Makes a Splash at TCA with Programming, ‘Shark Week’ Festivities

On August 2, Discovery’s networks highlighted upcoming programming for TV critics during a series of afternoon TCA panels — from TLC‘s Breaking Amish and OWN‘s Married to the Army: Alaska to Military Channel‘s The Brokaw Files and Discovery Channel‘s Curiosity: Plane Crash (wt). Following the presentation, the critics and special guests were invited to the pool at the Beverly Hilton for a special 25th Anniversary Shark Week Party. As sharks…

Philip DeFranco + ‘Shark Week’ = Jawsome

What do you get when you combine the jawsomeness of Shark Week with the awesomeness of Philip DeFranco? The Shark Week Chompdown! Earlier this week, Phil DeFranco announced on Revision3‘s The Phillip DeFranco Show that he will be hosting  part of this summer’s toothiest week of TV on Discovery Channel.  Sharkzilla, a monstrous mechanical megalodon shark (say that ten times fast) will chomp one item each night of Shark Week…

‘My Discovery’ Continues Celebration of Fans & 25 Years of Discoveries

In conjunction with Discovery’s 25th anniversary in June, we launched a new campaign, My Discovery — helping fans explore their “Big D” and “little d” discoveries. As a part of Discovery Channel’s Anniversary Week, we even featured 120 discoveries on air in primetime! Since launching the site, we’ve seen everything from the recent discovery of an ancient ship on the site of the World Trade Center to new food &…