ISO: Daytime Viewers – Network Challenges & Opportunities

Today, we’re happy to share with you a new guest post from our colleagues in Ad Sales, taking a critical look at daytime television viewership. By Joe Piccirillo, Vice President of Ad Sales Research Daytime viewing had been a staple of broadcast network television since the 1950s, as soap operas littered the schedule; however, daytime soaps have declined in number. Just two years ago, broadcasters aired seven soaps and, by…

Beyond Liking – An Examination of Social Media Influencers

Last month we shared with you the first of several forthcoming guest posts from our colleagues in Ad Sales, introducing a study they completed on simultaneous media usage and advertiser engagement. Today, Beth Rockwood and Pam Pearce share thoughts on a popular topic: social media influence. Television has always had the power to bring people together, to fuel curiosity, and to get people talking. From the 50s, when families and…

Discovery Survey Unlocks the Tie Between Simultaneous Media Usage and Advertiser Engagement

Today’s guest post on Discovery Blog is from Beth Rockwood, Senior Vice President of Market Resources for Discovery Communications. We live in an increasingly connected world with media consumption happening at home and often on more than one device at the same time, which has many questioning the impact of this behavior on the media industry. The results of a recent survey conducted by Discovery Communications focusing on iPad owners…