Discovery Sets Its Eyes on SXSW Interactive with Five Panels: Vote Today!

It seems just as soon as SXSW Interactive wraps each March, planning for the next year begins. That’s certainly the case here at Discovery Communications, and we’re excited to have five panels/presentaions for your consideration in this year’s PanelPicker. From the captains of Discovery Channel‘s Deadliest Catch candidly discussing how they use social media to connect with their fans to a presentation from our own Beth Rockwood and Bluefin Labs…

Beyond Liking – An Examination of Social Media Influencers

Last month we shared with you the first of several forthcoming guest posts from our colleagues in Ad Sales, introducing a study they completed on simultaneous media usage and advertiser engagement. Today, Beth Rockwood and Pam Pearce share thoughts on a popular topic: social media influence. Television has always had the power to bring people together, to fuel curiosity, and to get people talking. From the 50s, when families and…

Discovery Survey Unlocks the Tie Between Simultaneous Media Usage and Advertiser Engagement

Today’s guest post on Discovery Blog is from Beth Rockwood, Senior Vice President of Market Resources for Discovery Communications. We live in an increasingly connected world with media consumption happening at home and often on more than one device at the same time, which has many questioning the impact of this behavior on the media industry. The results of a recent survey conducted by Discovery Communications focusing on iPad owners…