Watching It My Way: Multiscreen Viewers Want It All

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research,  for Discovery Communications. Watching it My Way: Multiscreen Viewers Want it All There has likely not been a time since the inception of television during which the fundamental aspects of the medium have changed as rapidly and dramatically as they have recently.  As we’ve written about in earlier editions, a television set is no…