Discovery Channel and Investigation Discovery Rank as #1 Favorite Channels in Latest Beta Research Study

The latest results of the Beta Research Cable Subscriber Study – Brand Identity of Basic Cable/Broadcast Networks have been released, with Discovery Communications receiving top rankings for several of its U.S. networks. For the 9th year in a row, Discovery Channel ranks #1 (tie) as a favorite channel among total viewers, this year sharing the top ranking with the company’s own Investigation Discovery (ID). Discovery’s portfolio of networks also claimed…

Discovery Channel Ranks #1 in Beta Research Satellite Dish Subscriber Study for 19 Years in a Row

The 2014 Beta Research Satellite Dish Subscriber Evaluation Study results were released today, and once again, Discovery Channel leads in top rankings. For the 19th year in a row, the network ranked #1 in importance to the enjoyment of satellite service among total adults. Discovery Channel also ranked #1 for the second year in a row for importance among adult satellite subscribers who would definitely switch providers if the channel…

Discovery Channel Ranks #1 in Beta Research Cable Subscriber Study for 21 Years in a Row

The 2014 Beta Research Cable Subscriber Study released its results yesterday and Discovery Channel once again ranked #1 among total adults in importance to the enjoyment of cable, marking the 21st year in a row that Discovery Channel has nabbed this honor. Additionally, Discovery also tied for the #1 spot for both  its average perceived value among total adults and as a favorite channel among adults who would definitely switch cable providers if the channel was…

The Shift in Time-Shifted Viewing

Today’s guest blog post is from Rob Bienes of Discovery Communications’ Ad Sales Research team. With the increase in DVR penetration, it would be natural to expect to see more time-shifted viewing and more fast-forwarding through commercial breaks.  However, when Discovery Communications examined prime time viewing for the first four months of 2012, we were surprised to find that that was not necessarily the whole story. The impact of time…