‘Shark Week’ Fun Chums the Waters Online

Despite the sweltering D.C. heat trying to tell me otherwise, I always know that it’s not truly summer until my favorite holiday is upon us — Shark Week! It’s hard to believe that this Sunday will be my third Shark Week since I have been working at Discovery. It seems like just yesterday I was meeting Chompie Jr. for the first time and enjoying all the toothy Shark Week fun around…

The Greatest Athletic Event of the Year is Almost Here: Puppy Bowl IX

I know everyone likes puppies (how could you not?), but I like to think I have a particular affinity for puppies. I grew up always having dogs and living my “adult” life without a pup of my own is a little heartwrenching, which is why I always look forward to Animal Planet’s Puppy Bowl. Working at Discovery has its major perks (enter: Chompie attacks) but getting the inside baseball on…

Online Ratings: A First Step Toward More Comparable Media Decisions

Today’s guest blog post is from David Ernst of Discovery Communications’ Ad Sales Research team.  Recently, both Nielsen and comScore have introduced new online ratings capabilities to advertisers for the evaluation of digital campaigns. These moves are designed to deliver on the promise of putting online advertising on a more level playing field with other media, especially television. Since the early days of the Internet, major advertisers decried the lack…