Discovery Communications Named the 2012 Vision Critical Community Panel of the Year

In the ever-changing world of media, staying on top of trends and connected to our viewers is critical to Discovery’s success. Through Vision Critical, a research technology provider, Discovery has built a way to do just that, by connecting with a 15,000-member Influencer Panel. Since its launch less than a year ago, a variety of departments at Discovery have used the Influencer Panel to conduct over 120 successful, viewer-focused research…

Defining Success for Brands Through Social Media

Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…