Television is Alive and Well – But Going Through an Extreme Makeover

Today’s guest post on Discovery Blog is from David Ernst, Vice President of Cross Platform Media for the Market Resources at Discovery Communications. There have been many reports in the popular and trade press over the past 10 years that have proclaimed “The Death of Television.” No doubt, recent innovations have spawned new methods of discovering, viewing and sharing video content which, in turn, are forever altering the way people…

Watching It My Way: Multiscreen Viewers Want It All

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research,  for Discovery Communications. Watching it My Way: Multiscreen Viewers Want it All There has likely not been a time since the inception of television during which the fundamental aspects of the medium have changed as rapidly and dramatically as they have recently.  As we’ve written about in earlier editions, a television set is no…