Happy Friday! Spring is on its way here in Washington, DC – and it’s making its first appearance this weekend, with temps hovering around 60 degrees both days. The warmth is a welcome reprieve from the biting cold we had last weekend, that’s for sure! Been busy this week? So have we! Here is some news you may have missed: ‘Killing Fields’ Season Finale Clocks 2.5 Million Viewers On Discovery Channel…
Tag: Facebook
Discovery Goes ‘360’ with Facebook
Earlier today, Facebook announced that users can now enjoy 360-degree videos on desktop and Android devices in their News Feed. Discovery Communications is delighted to be one of the first to share 360 video on Facebook, and you can check out our first spherical video on Facebook featuring the fan-favorite MythBusters and always jawsome sharks. Ever wanted to swim with a shiver of sharks? MythBuster Adam Savage takes you underwater…
Discovery Channel’s ‘Street Outlaws’ Debuts On-Air Facebook Polling
When Street Outlaws return to Discovery tonight at 9pm ET/PT, there will be no shortage of sparks in the OKC. Fans can get in on all the fast and furious action tonight, as live Facebook polling results to on-air questions will be featured throughout the episode, in addition to real-time Facebook posts. In a prime time TV first, viewers can post their answers anywhere within Facebook to vote. Tonight’s question will be:…
Vote Discovery to SXSW 2014!
It’s that time of the year again…PanelPicker voting for SXSW Interactive and SXSWedu 2014. If you missed us at SXSW last year, SXSW Interactive Festival, held annually in Austin, brings together leaders in technology and digital creativity to showcase the best technologies of today and explore what’s to come tomorrow, while SXSWedu brings together leaders from the education landscape to collaborate, create and change how we teach and learn. This…
Happy Shark Week!
It’s officially the most jawsome time of the year: Shark Week. Celebrating its 25th year, Shark Week has become a summertime ritual and pop culture phenomenon. In that 25 years, television viewing has evolved, too. With the rise of Twitter, Facebook, smartphones and tablets, watching TV is an even more social experience than before and networks, like Discovery Channel, can bring fans even closer to the action – even letting…
Philip DeFranco + ‘Shark Week’ = Jawsome
What do you get when you combine the jawsomeness of Shark Week with the awesomeness of Philip DeFranco? The Shark Week Chompdown! Earlier this week, Phil DeFranco announced on Revision3‘s The Phillip DeFranco Show that he will be hosting part of this summer’s toothiest week of TV on Discovery Channel. Sharkzilla, a monstrous mechanical megalodon shark (say that ten times fast) will chomp one item each night of Shark Week…
Defining Success for Brands Through Social Media
Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…
‘What Not to Wear’ Return Enlists the Help of Facebook Fans
Social media is inextricably intertwined with TV — from following along on Twitter and checking into shows to keeping up with the behind-the-scenes action in between episodes on Facebook and seeing Tweets as a part of your favorite show. At Discovery Communications, we recognize the power of social media to deepen our relationship with our viewers and we’re always looking for new ways to incorporate our fans into their favorite…
Turn Your TV to a New Destination This Memorial Day: Destination America
As we mark Memorial Day weekend here in the U.S., people are spending time at their favorite beaches, feasting on delicious foods and enjoying the holiday with friends and family. In fact, many of our prized memories and what make us proud to live in this country are based around people and places, something Discovery Communications will celebrate with the debut of Destination America on Monday, May 28. From American…
Oprah’s New Facebook Game Aims to Spread Gratitude
Have you told someone ‘thank you’ today? Oprah and OWN want to help you show your gratitude with her new Thank You Game, encouraging her fans to use Facebook to thank someone in their life. Oprah is hoping to spread gratitude to half a billion people worldwide through the Thank You Game and it seems like its already caught on, with over 7.4M people reached so far. There’s even a…