‘Nightly Business Report’ Takes a Close Look at Facebook & Discovery’s Social Media Strategy

On Friday, we had the pleasure of welcoming a team from PBS’ Nightly Business Report to our headquarters in Silver Spring to learn a bit more about our approach to social media and, in particular, Facebook. With 60 million “likes” across our Facebook pages, we’d like to think that we’re doing something right. But that’s just the start. Our primary focus is not on that number but rather on YOU:…

Beyond Liking – An Examination of Social Media Influencers

Last month we shared with you the first of several forthcoming guest posts from our colleagues in Ad Sales, introducing a study they completed on simultaneous media usage and advertiser engagement. Today, Beth Rockwood and Pam Pearce share thoughts on a popular topic: social media influence. Television has always had the power to bring people together, to fuel curiosity, and to get people talking. From the 50s, when families and…

The Reviews Are In: Don’t Miss ‘Frozen Planet’ This Sunday

Some of my favorite projects from my almost ten years at Discovery are the iconic series we’ve partnered with the BBC to produce — from Planet Earth (I rallied employes to create a giant mosaic and recorded it as time-lapse video) to Life (where we welcomed guests to our Twitter account for expert commentary each Sunday). This Sunday, you’ll be blown away again with the premiere of Frozen Planet. If…

Get Ready for Animal Planet’s ‘Puppy Bowl’ by Showing Off Your Pup

Do you think you have the cutest puppy out there? Or perhaps you can spend hours online ooo-ing and ahh-ing over everyone else’s four-legged friends? Well, I have the destination for you: Animal Planet’s Puppy Bowl Game Day Fan Photo Face Off. Simply upload your favorite pup pic from Facebook or your computer and encourage your friends and family to vote for your MVP. Then, take some time to give…

Tuesdays Just Got Dirtier: ‘Dirty Jobs’ Returns to Discovery with New Episodes

Our favorite sultan of slime and guru of grime, Mike Rowe, is back tonight in an all-new episode of Dirty Jobs tonight at 9pm ET/PT on Discovery Channel. In tonight’s installment, “Dr. Mike” tries his hand at treating Lily, an arthritic goat in need of an acupuncture treatment; next, Mike heads to New Mexico to make baby fish at a walleye hatchery as a “fish squeezer” — a job that…

Petfinder Helps Facebook Fans Help Homeless Pets This Holiday

Want to help a homeless pet this holiday? Next Tuesday, December 13, from 3-4pm ET, Petfinder is hosting a live Facebook Q&A session on how to help homeless pets — the topic that Petfinder Facebook fans voted on as the one they most wanted to learn more about.  Sara Kent, Petfinder’s Director of Shelter Outreach, will be answering questions about everything from becoming a pet foster parent and volunteering at a shelter…

Get Ready for the Return of Discovery Channel’s ‘Gold Rush’ with ‘The Off-Season’

With a difficult economy, men and women across the United States are re-inventing themselves — going back to school, starting their own businesses and changing careers. That’s exactly what the miners featured in Discovery Channel’s Gold Rush have done, leaving their homes in Oregon to head north in search of paydirt. Led by Jack and Todd Hoffman, the crew is back after a disappointing first season and hoping to find…

Animal Planet & Science Are NY-Bound for Comic Con

Discovery’s networks are no strangers to Cons – CatchCon, San Diego Comic-Con… not to mention those criminals on Investigation Discovery. So it’s logical that beginning tomorrow visitors to New York Comic-Con will be treated to panels and more courtesy of Animal Planet and Science. On Friday, the cast of Animal Planet’s Finding Bigfoot (Bobo, Cliff, Matt and Ranae) will be joined by 30 Rock‘s Judah Friedlander for an hour-long panel…

Meet the Man Behind Discovery & Our Curiosity

This Sunday, August 7, at 8pm ET/PT, Discovery Channel will debut the first installment of Discovery Communications most ambitious multi-platform project ever: Curiosity. Tackling some of the biggest questions of our time as a part of Discovery’s mission to satisfy curiosity about the world around us, Curiosity was envisioned by our Founder and Chairman, John Hendricks. A cornerstone of the project, beyond the television series with big questions and big…

Happy Shark Week!

For many, Shark Week is one week a year — a chance to get together with friends or family, relax and enjoy those gorgeous creatures of the deep. However, here at Discovery, we’ve been busy since last August planning for an even more jawesome (I now only use sharkified words) annual event. I have the pleasure of working with a team of ridiculously talented and passionate folks from across the…