‘Chopper Live’ Kicks Off Tonight on Discovery Channel!

The excitement is palpable here at Discovery’s broadcast center, where I just arrived to gear up for tonight’s kickoff to Chopper Live. When you’ve been prepping for a live event like tonight, the day always arrives with a mix of nervousness, excitement and a smidge of exhaustion. Tonight, fans will see Chopper Live: Road to Revenge, a two-hour special starting at 9pm ET/PT on Discovery Channel, chronicling the four teams…

Defining Success for Brands Through Social Media

Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…

Science’s ‘Through the Wormhole’ Returns Tonight, Adds Co-Viewing Experience

The return of “Wormhole Wednesday” is upon us, with the Season three premiere of Through the Wormhole with Morgan Freeman tonight at 10pm ET/PT. One of my favorite Science shows, Through the Wormhole uses science to tackle those “big questions” that have stumped humankind for generations with Morgan Freeman as your guide. (I was lucky enough to work on the show last year and got to sit in on an interview…

The Reviews Are In: Don’t Miss ‘Frozen Planet’ This Sunday

Some of my favorite projects from my almost ten years at Discovery are the iconic series we’ve partnered with the BBC to produce — from Planet Earth (I rallied employes to create a giant mosaic and recorded it as time-lapse video) to Life (where we welcomed guests to our Twitter account for expert commentary each Sunday). This Sunday, you’ll be blown away again with the premiere of Frozen Planet. If…

Put Science’s ‘An Idiot Abroad’ on Your Bucket List

Two words: Karl Pilkington. Yes, that’s right, Ricky Gervais’ favorite round-headed friend is returning to Science on Saturday, January 21, at 10pm ET/PT in An Idiot Abroad 2: The Bucket List. After following Karl to the Seven Wonders of the Ancient World in the first season (and spending Saturday night’s Tweeting along with fellow fans for Science), I know there’s no better cure for the winter blahs than a dose…

Whose Team Are You On? ‘American Chopper Live: The Build-Off’ Premieres Tonight

We’re used to seeing Paul Teutul Sr. and Paul Teutul Jr. battle it out to create the baddest bikes around…but what happens when we introduce another expert builder, Jesse James, into the mix? American Chopper fans are going to find out in less than an hour with the premiere of American Chopper Live: The Build-Off at 9pm ET/PT on Discovery Channel. This two-night event pits Senior, Junior and Jesse against…

Get Ready to Hurl with Discovery & Science on Thanksgiving

Pumpkins become projectiles once again with the return of Punkin Chunkin, the annual special that has become a Thanksgiving tradition on Discovery Channel and Science. For the unfamiliar, Punkin Chunkin is a yearly extravaganza where teams (and more than 30,000 fans) gather in a Delaware cornfield to see whose homemade contraption can propel a pumpkin the farthest. This year’s event takes viewers behind the firing line, getting up close and…

Science, Ridley Scott Introduce Us to the ‘Prophets of Science Fiction’

Calling all sci-fi fans! On Wednesday night at 10pm ET/PT, Science debuts Prophets of Science Fiction, a series that explores the relationship between science fiction and the constantly-evolving worlds of science and technology. Executive Producer Ridley Scott, the creative genius behind Hollywood classics including Alien, Blade Runner and Gladiator and a student of science fiction explores how the dreams of storytellers like Jules Verne, Isaac Asimov, George Lucas and Phillip K.…

Get Ready for the Return of Discovery Channel’s ‘Gold Rush’ with ‘The Off-Season’

With a difficult economy, men and women across the United States are re-inventing themselves — going back to school, starting their own businesses and changing careers. That’s exactly what the miners featured in Discovery Channel’s Gold Rush have done, leaving their homes in Oregon to head north in search of paydirt. Led by Jack and Todd Hoffman, the crew is back after a disappointing first season and hoping to find…

It’s a ‘Dinosaur Revolution’ This Sunday on Discovery Channel

Working for Discovery, I achieve an extra “cool factor” with my nephews when I can introduce them to new series or specials about the natural world — from Life to Shark Week. And, with dinosaurs among the most popular subjects when they do pop in a DVD (Gus likes the “biting parts”), I’m excited that Discovery Channel‘s Dinosaur Revolution has arrived (premieres Sunday at 9pm ET/PT). The series, which had…