Discovery Study: OTT is HOT…for the Fast-Forward Crowd

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, and David Ernst, Vice President of Ad Sales Research, for Discovery Communications. A growing number of viewers are saying, “I want my OTT.” But so far, it is not for everybody. The number of people using over-the-top (OTT) or connected devices to watch television is ramping up quickly[1]. Through research, including our October 2012…

Discovery Communications Named the 2012 Vision Critical Community Panel of the Year

In the ever-changing world of media, staying on top of trends and connected to our viewers is critical to Discovery’s success. Through Vision Critical, a research technology provider, Discovery has built a way to do just that, by connecting with a 15,000-member Influencer Panel. Since its launch less than a year ago, a variety of departments at Discovery have used the Influencer Panel to conduct over 120 successful, viewer-focused research…