Vote Discovery to SXSW 2014!

It’s that time of the year again…PanelPicker voting for SXSW Interactive and SXSWedu 2014. If you missed us at SXSW last year, SXSW Interactive Festival, held annually in Austin, brings together leaders in technology and digital creativity to showcase the best technologies of today and explore what’s to come tomorrow, while SXSWedu brings together leaders from the education landscape to collaborate, create and change how we teach and learn. This…

Online Ratings: A First Step Toward More Comparable Media Decisions

Today’s guest blog post is from David Ernst of Discovery Communications’ Ad Sales Research team.  Recently, both Nielsen and comScore have introduced new online ratings capabilities to advertisers for the evaluation of digital campaigns. These moves are designed to deliver on the promise of putting online advertising on a more level playing field with other media, especially television. Since the early days of the Internet, major advertisers decried the lack…