Addressing the EVO ’11 Crowd in Park City

Last week, I had the honor of representing Discovery Communications at EVO ’11: The Evolution of Women in Social Media conference in Park City, Utah. I spoke on a panel called “TV and Entertainment“, which explored how networks are working with bloggers,┬ámaking storytelling more interactive, and using social media tools to take conversations from screen to web and build brand affinity online. My esteemed co-panelists were: Angela Santomero, creator, executive…